Glad U Came,  PR and influencer marketing agency, will handle Revlon's  #ShedTheGrey campaign. The Mumbai-based agency will be looking after the brand’s execution of #ShedTheGrey with Revlon Top Speed, a do-it-at-home hair color solution.

On the association with Revlon India’s #ShedTheGrey Campaign, Maddie Amrutkar, the CEO and founder of Glad U Came said, “We at GUC, are thrilled to take on this adventure with Revlon. We look forward to engaging with the Revlon audience.”

The agency plans on increasing the reach and quality of content for Revlon through targeted social media influencer activities, digital communication, and more.