After partnering with firms such as Godrej, Jio, Infosys, Mahindra and Bajaj Auto to introduce cutting-edge global practices in strategic branding in India, the world’s leading brand consultancy Interbrand has appointed Pitchfork Partners as its strategic communication consultant. This signals Interbrand’s intent to build a stronger reputation as a highly sought-after employer and equally as a strong partner to brands.
Interbrand takes out a well-regarded report annually on Best Global Brands, which also has an India version which flagged off Tata, Reliance and Airtel as leading brands in India in November 2017 ; with purpose, technology and brand being key drivers of growth for firms.
Gonzalo Brujo, Interbrand’s global growth officer and part of the network’s global leadership team congratulated the India team and said: “Interbrand India is our youngest but the fastest growing office. Their growth in the 5 year period has been exemplary."
Ashish Mishra, managing director, Interbrand India, said: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with it. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”
Mishra also stated in the press release that, "We started our journey in India half a decade ago and have already built relationships with a third of India’s 40 most valuable brands."
Jaideep Shergill, co-founder, Pitchfork Partners, added: “We are excited to partner with Interbrand. The company has a wide body of work in India and we are committed to helping it achieve its' business goals through strategic and insights-driven communication.”
Interbrand is positioned as more than just a creative shop, but as a firm that helps companies derive their true brand value as a function of creativity, strategy and tech coupled with customer experience.