GolinOpinion (formerly LinOpinion | GH) has won two high profile accounts in the automobile sports and luxury sector – Porsche and Lamborghini. The agency was appointed after a multi-agency pitch and will work closely with the leadership team to provide strategy for both brands.
GolinOpinion India will lead a creative and integrated communications strategy to continue to position Porsche as the leading sport luxury car brand and Lamborghini as the most aspired luxury car brand in India.
Commenting on the appointment, Pavan Shetty, director - Porsche India said, “A strong communication strategy is essential to achieving Porsche’s goals in India. GolinOpinion’s innovative ideas and dynamic approach resonates with our ideology and approach. We are confident that they are the right partner to build and communicate our vision.”
Sharad Agarwal, head - Lamborghini India said, “Our choice for GolinOpinion is not only because of the fantastic credentials that it holds, but also the deep consumer insights and creative strategies that the team brings with it. Our communication in India will be in sync with our global strategy and we look forward to an infusion of their thinking for developing the next phase of the brand and all our communication seamlessly.”
In India, GolinOpinion works using a g4 model. This model has four integrated communities of experts that deliver the deepest insights, boldest ideas, broadest consumer engagement and real-time
relevance for clients instead of the traditional PR servicing managers who are more generalist in their approach.
Commenting on the win, Ameer Ismail, executive director, GolinOpinion & dCell said, “We believe that in the management, we have found a partner who understands and believes in the power of all-inclusive branding and strategy. In this ever evolving industry, Porsche and Lamborghini are both prestigious brand legacies that believe in driving passion and taking every aspect of communication and brand value to the next level.”