Hansgrohe India assigns its PR duties to PR Pundit

Hansgrohe India, Indian subsidiary of the Hansgrohe Group, one of the leading bathroom and kitchen fittings manufacturers in the world, has appointed PR Pundit as its strategic communications partner. 

The mandate is aimed at strengthening awareness and enhancing engagement for the brand to drive preference for its core brands hansgrohe and AXOR, in addition to telling the story of the company’s leadership in the category in India. 

PR Pundit is also expected to develop effective stakeholder engagement strategies with a strong focus on the key innovations led by Hansgrohe in the field of bath, technology and aesthetics.

Commenting on the partnership, Abhijeet Sonar, head of marketing, Hansgrohe India and SAARC Countries, said, “The bathware and sanitation is at an extremely buoyant junction, and it is imperative to create strong consumer connect and build engagement through authentic storytelling and category differentiation. PR Pundit has a pedigree of working with some of the finest brands from India and around the world.”

On winning the mandate, Archana Jain, managing director, PR Pundit, said “We aim to undertake some benchmarking work to build a category dominance for the brand. We look forward to working closely with the brand’s marketing teams to design and deploy an integrated communication programme that includes strategic media outreach in addition to campaign planning and execution to strengthen popular appeal.”

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