Havas Media Group India has bagged the integrated media mandate of millet-based children’s food brand, Slurrp Farm.
The mandate includes both offline and digital media duties; and will be handled out of the agency’s Gurgaon office, spearheaded by Harbir Singh Rai, managing partner (Head – North 2), under the guidance of Uday Mohan, president & chief client officer, Havas Media Group India.
Earlier this summer, Slurrp Farm launched its first-ever brand campaign, ‘Yes Ka Time Aa Gaya’ featuring investor and brand ambassador, actor Anushka Sharma. The three-part digital campaign highlights how mothers have to constantly deal with a flood of opinions and options when it comes to giving their children nutritious food.
Shauravi Malik, co-founder, of Wholsum Foods Pvt Ltd, said, “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us – the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”
Mohit Joshi, the CEO, of Havas Media Group India, said, “We are delighted to be partnering with Slurrp Farm. With rising health concerns such as malnourishment, obesity, and diabetes among children, healthy food and a nutrition-based diet have become a priority.’