Hero Electric charges Zeno Group India with its digital marketing & PR mandate
Zeno Group has been appointed as the integrated communications consultancy for Hero Electric Vehicle Private Ltd following a competitive pitch last month. Zeno India will handle Hero Electric's digital and social media marketing requirement as well as PR - covering both the B2B and B2C domains. In B2B, Hero is targetting the home delivery vehicles system and also educational campuses.
Hero Electric has sold 3 lakh two-wheelers in the last decade. Interestingly, the two-wheelers can be charged with a charger similar to a mobile phone, using limited power.
Manu Kumar, marketing head, Hero Electric said, “The future is electric. We are looking forward to working with Zeno in India to create communications surround sound that gets consumers and businesses aware and excited about driving into a more sustainable mobility future with us.”
Papri Dev, chief client officer, Zeno Group Asia, said, “We are excited to partner with Hero Electric on its continuing electro-mobility journey n India. With Hero Electric’s futuristic product portfolio, we are looking forward to delivering work that blends new age and traditional communication platforms.”