PR News 1 minute read
HighViz, has bagged the public relations mandate of Samara Capital backed Spoton Logistics, India’s leading engineering and technology-driven express logistics company.
Headquartered in Bangalore, Spoton Logistics provides logistics for over 5,000 companies in a range of industries such as Hi-tech, automotive, engineering, pharmaceutical, electronics & electricals, E-commerce, and lifestyle and retail.
With logistics becoming the backbone of the economy especially during the challenging times brought by COVID-19, it became imperative for Spoton Logistics to communicate with all key stakeholders effectively and build a strong brand recall to make its presence felt across the country.
Reena Singhania, national manager, inside sales and marketing, Spoton Logistics Pvt Ltd, said, “We, at Spoton Logistics, are on a rock-solid growth trajectory and were looking to associate with a PR agency that provides just the right amalgamation of innovative thinking and great storytelling capabilities. We are glad to partner with HighViz and are confident about their results-oriented approach. I believe this partnership can work wonders in establishing the right positioning for us in the market, given the strong track record of HighViz PR having worked with some of the most disruptive companies in the logistics industry.”
Commenting on the client win, Gurdeep Kaur, Director of HighViz PR stated, “We are honoured to be entrusted with the responsibility to manage the public image for Spoton. There has been a colossal shift in the way companies communicate with their stakeholders post COVID-19. The fact that HighViz will have a key role to play in the overall process by adding business value for Spoton with our cutting-edge consultancy services makes us extremely proud.”