After a competitive multi-agency pitch, Hill+Knowlton Strategies, has been awarded the communications mandate for the country’s leading infotainment player – Discovery Communications India and its portfolio of channels in India including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World and Discovery Tamil. The appointment will see Hill+Knowlton Strategies rollout strategic communications solutions for the network’s channels to drive greater engagement with viewers across India.

Discovery recently aired 'Moonbound: India's Race to the Moon' about India's shot at the 'Google Lunar XPRIZE'on space exploration. 

Confirming the appointment, Sameer Bajaj, director, corporate communications & external affairs, Discovery Communications India, said, “Their strong experience in media & entertainment, in-depth understanding of our market requirements and passion gave us the confidence to award them this mandate. I believe, together as a team, we will further strengthen the Discovery brand in India.”

Commenting on the win, Kavita Rao, president & CEO, India, Hill+Knowlton Strategies, said, “We are thrilled that Discovery Communications has chosen us to partner them in managing the strategic communications of their corporate brand as well as their strong portfolio of brands in the country.”