ART Fertility Clinics has appointed Hill+Knowlton Strategies (H+K) as its official integrated communications agency in India following a competitive pitch. The mandate will encompass three major services, social media, ORM and PR, to handle the launch of their clinics around the country to enhance understanding of fertility challenges, treatment and awareness of 'ART Fertility Clinics'.

Confirming the appointment, Vinesh Gadhia, CEO, ART Fertility Clinics India, stated, “We are pleased to appoint Hill+Knowlton Strategies India as our integrated communications partner. As we embark upon a new journey in India, we believe with their strong experience and capabilities, H+K will be able to drive our narrative in a compelling manner and build brand trust.”

Commenting on the partnership, Abhishek Gulyani, CEO for Hill+Knowlton Strategies India, said, “We are delighted to begin this journey with ART Fertility Clinics. ART comes to us at a very exciting time as healthcare being one of the top priority sectors for the government of India – including plans to more than double spending on healthcare in the next fiscal calendar.”