Ideosphere has restructured both its' structure and service offerings in the last quarter. The seven-year-old firm has integrated all its' group offerings under one window. Therefore, Ourbit Marketing Communications has been merged with Ideosphere and an insight-oriented content design division added.

The firm will also be led now by Aniruddha Atul Bhagwat in the newly created post of CEO. With these changes, Ideosphere will also expand into Chennai and Hyderabad this financial year.

In terms of work approach, Ideosphere will focus on customer journeys, medium consumption, brand communication experience, and using data analytics to drive results. Commenting on the firm's new priorities, Bhagwat told PRmoment India that mapping consumer journeys in a channel-agnostic manner and using content to drive specific business outcomes will be what Ideosphere will focus on.

 In the past year, the company has added clients such as Sterlite Tech Foundation, Tech Mahindra and Jabra.