Som Distilleries & Breweries Ltd, a leading name in India’s alcobev sector has appointed Image Stereo for its public relations, brand and product communications mandate on record, following a competitive multi-agency pitch. The account will be handled by Image Stereo’s Delhi office, with support from other branches across India.

Image Stereo will play a key role in driving visibility for Som Distilleries’ upcoming initiatives, including the launch of new product ranges, new factory setups, and an entirely refreshed lineup of products. The agency will also work on the brand’s overall positioning strategy, helping Som Distilleries carve a strong identity across consumer, trade and investor audiences through a combination of strategic PR, curated influencer marketing, high-impact events and targeted LinkedIn campaigns.

Speaking on the partnership, Deepak Arora, CEO, Som Distilleries & Breweries Ltd, said, “At Som Distilleries, we’re entering a decisive growth phase and wanted a communications partner who understands the evolving market and media landscape. Image Stereo stood out for its strategic clarity and creative thinking. We look forward to a strong and impactful partnership.”

Lily Bagga, chief marketing officer, Som Distilleries & Breweries Ltd., said, "This partnership comes at a very exciting time for us. We’re gearing up for a series of new product introductions and brand initiatives, and Image Stereo’s expertise will play a vital role in bringing these to life across both traditional and digital platforms. Their integrated approach, especially across PR, influencer collaborations, LinkedIn strategies and event management, aligns perfectly with our vision."

Shruti Mishra, founder & CEO of Image Stereo, added, “Som Distilleries is a brand with incredible legacy and ambition. We are excited to bring our storytelling, media strategy and insight-driven communication to support their next phase of growth.”

Som Distilleries recently announced an 18.8% rise in consolidated net profit for Q4 FY25, backed by volume growth in its IMFL segment. The new partnership comes at a pivotal time as the company doubles down on innovation, portfolio expansion, and deeper consumer engagement.