PR founders Prema Sagar, Genesis Burson Marseller and Madan Bahal, Adfactors PR shared their experiences as PR pioneers in India during #PRAXIS2014.
Madan Bahal strongly felt that high growth was possible saying that, “PR in India can grow four times to 1 billion dollars a year.”
Madan said that even a small player must have a big vision as well as having the, “audacity to fight.” And that this “vision and audacity” coupled with strategy is the winning formula.
Prema Sagar felt that, “respect is the only thing we own and our work with clients must reflect respect.”
Giving an Asia perceptive on PR during a session moderated by Valerie Pinto, Perfect Relations, Bob Pickard, Huntsworth Group said that at the moment what India doesn’t have is the critical domestic capital that China has. He said that, China has 10-11 times the number of Fortune 500 companies than India has. Although Bob Pickard felt that this will eventually happen in India but questioned whether Indian MNCs will spend consistently on PR.
Jonathan Hughes, Golin however said that, “We are incredibly bullish on India, more so than China.”
The first day ended with a session on metrics by Richard Bagnall, CEO, Prime Research who said that the process of measuring was to look at business goals, business objectives, social media goals, social media objectives, social media strategy and social media tactics. A look at this process will help to measure any campaign. Richard said that, however, most clients will come charging at tactics first.
The winner of the Promise Foundation Scholarship is Meenal Joshi and the winner of the ABC prize for the young professional in a consultancy is Richa Seth.
Richa Seth, Adfactors B2B receiving the ABC award
Look out for more coverage of #PRAXIS2014 at PRmoment India.
Story Pictures by Anubhuti Goel and SIMC team