National, 05 January 2021: The 'Commodity Participants Association of India' (CPAI), has renewed its communications, and social media mandate with Prose Integrated.
CPAI is India’s largest association of brokers trading on SEBI-regulated commodity exchanges. It has over 1000 participants across 1500 cities.
As per available data, the average daily turnover of the Indian commodity futures market has leapfrogged from Rs 17,042 crore in 2008-09 to Rs 34, 491 crore in 2019-20.
Elaborating on CPAI’s mandate, Narinder Wadhwa, national president, CPAI, said, “Over the past year, Prose has successfully delivered on our brief to come up with out-of-the-box solutions and leverage relationships to gain higher visibility for CPAI, besides helping us to tide over many challenges.
Wadhwa added that, "With their understanding of the new-age internet and social media platforms, we are confident of achieving our objectives for 2021 to upgrade our digital touch points.”
Speaking about the account win, Shirley D'Silva, head of corporate and financial services division at PROSE Integrated, said: “Any commodity or stock market account like CPAI’s requires a deep understanding of the regulatory framework encompassing Ministry of Finance, RBI, SEBI and APMC markets, which have under their purview thousands of small brokers and large global intermediaries. We specialise in this niche expertise, which is the reason for CPAI reposing its faith in us and assigning their communications mandate again.“