India’s top 9 communications colleges set to compete in 4th edition of RiseUp PR

"This national-level PR competition offers a powerful platform for nurturing strategic thinking and real-world problem-solving among university communication students. Through its unique framework of cases and industry intersections, it encourages learners to think beyond textbooks and engage with evolving professional realities. In a world that is constantly changing, such initiatives are essential. This PR competition builds a strong and intellectually sound bridge between academia and industry. I am proud that over the years, students from Jagran School of Advertising and PR, Jagran Lakecity University have participated, excelled, and contributed to its growing popularity. My best wishes to all future participants, says Prof Diwakar Shukla, Dean, Faculty of Media and Social Sciences, Jagran Lakecity University.

Prof. (Dr.) Anubhuti Yadav, Head, Department of New Media Course Director, Digital Media, says, "Rise Up is an excellent opportunity for students of public relations and communication to engage with senior experts from the PR industry. I have been part of the last three seasons of Rise Up PR, and the excitement I witnessed among students while interacting with their industry mentors was truly remarkable. Equally inspiring was the seriousness and genuine intent shown by the mentors in guiding and supporting these young, budding professionals."

"RiseUp PR by PRMoment has been a meaningful platform for our students at SCoRe to test their learning against a real professional environment. It is more than a competition. It is a learning ground where our students gain practical exposure and a head start to their professional journey by getting mentored by stalwarts of the communication fraternity. Watching SCoRe students win consistently over the past two editions is a testament to us that the way we have aligned our modules gives our students the right foundation to grow into creative, confident professionals who are ready for the future,",says Hina Issar Huria, Programme Director at SCoRe.

Vineet Handa, founder and CEO, Kaizzen ( Title partner- RiseUp PR 2026) says, "The fourth edition of RiseUp, and with our previous partnerships with the PRmoment India team, it is evident that RiseUp mirrors what the communication profession actually demands. Critical thinking, collaboration, and the ability to translate insights into action are among the key skills we look for. The live case-study format, combined with hands-on mentorship, makes it a powerful learning experience for young minds. Kaizzen is proud to champion this initiative because it bridges the gap between classroom learning and real-world communications practice.”

"PR education today needs a fundamental reset. Communication skills alone are no longer enough. Future professionals must understand data, AI, culture, geopolitics, consumer insight and business. RiseUP PR 2026, now in its fourth edition, aims to shape early learning in academia so students see themselves not just as practitioners, but as strategic advisors capable of influencing decisions — not merely executing them.", Abhishek Gulyani, managing director of Zeno India and head of corporate affairs, Asia Pacific.

“RiseUP PR, an initiative of PRmoment India, has emerged as one of the most meaningful platforms for nurturing the next generation of public relations and communications professionals. What makes RiseUP truly distinctive is its focus on real-world thinking, encouraging young minds to engage with live briefs, industry realities, and strategic problem-solving beyond textbooks.

At PR Professionals Group, we strongly believe that the future of our industry lies in how early we expose talent to practical challenges, ethical decision-making, and client-centric thinking. RiseUP PR does exactly that by bringing together academia and industry in a structured, competitive, yet highly collaborative environment. The growing participation from leading institutions across the country reflects the credibility RiseUP has built over the years. We are excited to partner with PRmoment India in this initiative and look forward to mentoring, guiding, and learning alongside some of the brightest emerging communication professionals in the country,” shared Dr Sarvesh Tiwar, founder & managing director - PR Professionals