Indus OS, a home-grown app-content-discovery platform for Indian consumers, has appointed Value 360 Communications as its' PR and brand communications partner. The agency assumed the brand mandate in January 2021, and will be overseeing the PR and brand-related activities, for Indus OS.
Indus OS conducted an extensive and in-depth reviewing process before finalizing its mandate with Value 360 Communications. The decision is attributed to the agency’s ability to deliver messages to India’s heartland with innovative campaigns.
Suniva Rawat, AVP, marketing, Indus OS said, “Indus OS has been building technology solutions to democratise smartphone apps and content discovery for India and the world. With products like Indus App Bazaar, we have been able to deliver contextual and personalised app and content recommendations to over 100 million users. Our localised approach has eased discovery driving higher user engagement. Value 360 has successfully handled numerous Make In India campaigns which assures us in their ability to help us reach India's heartland.”
Kunal Kishore, founder and director – Value 360 Communications, said, “We are delighted to associate with a leading home-grown product company like Indus OS, and spearhead its marketing communications strategy.”
Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujarati, Tamil and Bengali.