PR News 1 minute read
Jajabor Brand Consultancy formally announced that it is handling the communications work for Kapiva- a homegrown D2C Ayurveda brand, backed by leading investors including Fireside Ventures, Vertex Ventures, and 3One4 Capital.
Ameve Sharma, the founder, of Kapiva, said, “The Gen-Z and Millennial consumer segment is driven by rapid transformation, digital disruption, and tech innovations. However, Ayurveda as a concept and as a practice was lagging behind in catching the pulse of young India. Therefore, we realized that we need to reinvent the wheel to make modern Ayurveda convenient and accessible. Hence, we deployed an integrated 360-degree approach with a priority focus on communications and community building. JBC has been our long-standing partner in enabling this. Their strategic approach has helped us build category and product awareness, in turn, making Kapiva synonymous with everyday and accessible Ayurveda. We are ecstatic to have our efforts recognized by Honourable PM Modi himself.”
Upasana Dash, founder & CEO of Jajabor Brand Consultancy said, “The D2C landscape in India is going through a paradigm shift where homegrown brands are successfully claiming market & mindshare. Kapiva is a great example of this shift as it innovates and redefines the way we consume age-old Ayurvedic practices."