Microfinance lender, Ujjivan Financial Services, has appointed Ketchum Sampark, a part of NYSE-listed USD 15 billion Omnicom Group, as their strategic public relations partner to champion corporate & media communications for their transition to a small finance bank transformation aimed.
Speaking on the development, Vijay Balakrishnan, chief marketing officer, Ujjivan Financial Services said: “We are excited and confident that Ketchum Sampark will help us build impactful public relations & customer outreach programs given, their years of PR work in the MFI & financial Institutions space, as we begin our challenging journey of transforming into a small finance bank”.
Ujjivan started operations in Bengaluru in 2005 and serves over 32.79 lakh active customers through 469 branches and 8,258 employees spread across 209 districts and 24 states in India. Ujjivan also undertakes financial literacy program and community development & disaster relief programs for customers in collaboration with ‘Parinaam Foundation’.
In October 2015, RBI granted licenses to operate Small Finance Banks (SFBs) to 10 companies including Ujjivan.
Commenting on the appointment, Mr. N. S. Rajan, Managing Director, Ketchum Sampark said, “We are very excited to partner with Ujjivan Financial Services in their mission towards transforming the lives of the economically active poor segments of our society further through a small finance bank institution.”