Konnections takes a sweet bite of Dadu’s communication mandate

Dadu’s a well-known Hyderabad brand of sweets and confectionary has appointed Konnections as their strategic communication partner after a multi-agency pitch process. 

Apart from its existing business Dadu’s is also looking to expand to concept restaurants. Konnections will work towards creating a more holistic image for the brand. 

As per news reports, Dadu's is targetting a doubling of its turnover to 200 crores by 2021 via concept restaurants.

Rajesh Dadu, the owner of Dadu’s, said, “We identified Konnections as our partners as they hold strong credentials and are known for their expertise in handling cross-industry clients. We are confident about their ability to execute strategic communications plans that will align with our business objectives."

Mukta Kumar, director communications, Konnections said, “It is a great opportunity for Konnections to be associated with Dadu’s a household name in South India. With our proven expertise in handling hospitality business and our focus on client relationships, we are confident that we will support and strengthen Dadu’s expansion strategy and brand journey in future”