PR News 1 minute read
Madison Public Relations has bagged the national media communications mandate for Levista Coffee, a South Indian brand for instant and filter coffee.
The account was won in a multi-agency pitch and will be handled by Madison Public Relations, due to their expertise in the FMCG space.
S. Shriram, vice president, Levista Coffee said, “In a short span, Levista has been able to garner a strong and loyal consumer base due to its quality and experience in consumption appeal to coffee enthusiasts. We aspire to bring the best quality coffee products to consumers across the instant, filter, and artisanal category. With our focus on growing nationally, this year, we decided to partner with Madison Public Relations to propel our marketing communications a notch higher. As most of our customers, especially coffee connoisseurs have a strong word of mouth connect, we believe that a positive and transparent communication approach is required to reach out to a larger audience.”
Madhu Chhibber, CEO- Madison Public Relations added “We’re excited to be a part of Levista’s growth journey and look forward to partnering the brand for its communications mandate."
Levista Coffee was launched in 2017 to provide consumers with authentic coffee brews in aninstant format. Levista coffee is made from the finest handpicked coffee beans sourced from SLN Coffee’s private coffee estate at Kushal Nagar, Coorg in Karnataka. SLN Coffee has been manufacturing and exporting coffee for over 6 decades.
The brand was a key sponsor for Big Boss on Star Vijay (Tamil) featuring the iconic Kamal Hassan in 2019 and Big Boss on Colours TV (Kannada) featuring Kichha Sudeep.