Archies Ltd has roped in the services of Media Mantra for its PR mandate aimed at driving the corporate communications strategy in the country.
As a strategic PR partner, Media Mantra is set to take the responsibility of aligning regional communications and reinforcing Archies' market leadership in India. It will work on Archies' corporate reputation and awareness, amplifying its visibility, strategic communication counsel, and overall public relations and media relations.
Varun Moolchandani, executive director of Archies, said, "From a firm that just sold cards, Archies has come a long way to establish itself as a full-fledged social expressions enterprise. We've been the trailblazers of India's gifting ecosystem for 44 years. Building on the same vision, we've roped in the services of Media Mantra to help us reposition our brand and amplify our presence in the country. We look forward to a long-term and mutually beneficial relationship with them."
Udit Pathak, founder director of Media Mantra, said, "It's a matter of great pride for Media Mantra to partner with a legacy brand like Archies."
Media Mantra will also be integral in developing effective stakeholder engagement strategies, the brand's positioning and managing its external communication.