New Delhi, January 5, 2021: Metamorph communications, an integrated communications firm offering technology led public relations services, today announced that it has bagged the PR mandate for BuyUcoin, India’s leading crypto wallet and exchange platform.

As a part of the mandate, Metamorph will drive strategic communication for the brand and its products to deliver key messages across target markets in India, US and South East Asia. Key responsibilities will include strategic counselling and planning, media relations along with amplifying positive stories and crisis management.

Commenting on the development Shivam Thakral, CEO & co-founder BuyUcoin said “With bitcoin breaching the $34,000 mark, we are highly optimistic about adoption of cryptocurrency based products and services in India and across the globe. At BuyUcoin, we are on a mission to make cryptocurrency, a secure asset class for long term wealth creation which will lead to sustainable economic growth. We are excited to partner with Metamorph communications for executing our strategic communication and take our message to the world”.

Commenting on the development, Satyandre Yadav, founder & CEO, Metamorph Communications said “We are proud to partner with BuyUcoin. The leadership of BuyUcoin and their innovative business model is capable of achieving fast paced growth and spearheading the cryptocurrency economy in India and globally”.

In a historic judgement in March 2020, Honorable Supreme Court of India allowed cryptocurrency trade in India. The judgement provided equal opportunity for growth to the cryptocurrency industry and uplifted the sentiments of traders, entrepreneurs, investors and industry experts.

In a recent white paper called, "Regulatory Sandbox: The Key To Cryptocurrency Mass Adoption In India', BuyUCoin outlined their vision for cryptocurrency in India. One of the main suggestions was bringing crypto earnings under the purview of tax, where working professionals would have to declare their crypto earnings under a separate provision of the Income Tax Act.