Ministry of Tourism opens RFP for PR firms to apply for global PR mandate

The Ministry of Tourism for India has published a formal request for RFPs on the 26th of December, 2018. The formal government notice calls for bids to appoint a public relations firm to handle its domestic and global PR mandate.

The tender notice says, "The Ministry of Tourism proposes to engage the services of a Public  Relations Agency with a global presence (hereinafter referred to as P.R. Agency), for designing and implementing an effective PR communication strategy, media coordination and PR related activities in India and overseas."

Pre-bid meeting slated for 3rd of January, 2019 at the Ministry of Tourism office in New Delhi.


The notice says that " A professional P.R. Agency or a Consortium of Agencies can apply (in the name of the Lead  Company). The  Consortium  may  comprise  the  Lead  Agency  and  a maximum of 6 other agencies, one for each of the identified markets listed below."

The notice  adds that the the  bidding  agency (lead  member in  the  case  a consortium) should  have a registered office in India and a global presence either through its own offices or through tie-ups with other agencies to effectively cover the markets of the USA, UK, Germany ( for Europe), Russia ( for Russia and CIS), Singapore ( for South East Asia)  and China.

Revenue criterion 

The RFP clarifies that, "The bidding agency must have international revenues from P.R. and Event Management work equivalent to US$ 50 million or above per annum, in each of the three financial years (2015-16, 2016-17 & 2017-18). Of this, the India revenue portion should be over ₹25 crore per annum. In the case of a Consortium, the Lead Agency should have the required turnover. "

Applicants are also expected to submit earnest money or bid security to the tune of 50 lakh rupees, this is refundable.


The RFP outlines, that, "A pre-bid meeting will be held for interested agencies in the conference room, Ministry of Tourism, Government of India, Transport Bhavan, 1 Parliament Street, New Delhi -110001 at 1100 hrs. on 03.01.2019, for clarifications required on any aspect pertaining to the RFP Document. Any change in the pre-bid meeting schedule will be notified on the Ministry of Tourism’s website"

It further says that, "Based on discussions held during the pre-bid meeting, amendments/clarifications in the RFP Document will be hosted on the websites of the Ministry of Tourism and on e-procure website of the Government of India by 1700 hrs. on 07.01.2019."

View full tender document here.