MSL, Publicis Groupe’s PR arm, today announced the appointment of Viju George as managing director of 20:20 MSL. George will assume charge effective January 1, 2018, while continuing his current responsibility as India managing director of Publicis Consultants Asia.
Viju George succeeds Amrit Ahuja, who is leaving the organization following a successful 21-year career with the firm, to pursue interests on the corporate side. As managing director, George will oversee the operations of 20:20 MSL, Publicis Consultants Asia, and Creative+, the firm’s creative wing, He will continue to report to the CEO, India of MSL, Amit Misra.
“Viju’s people-first leadership style and his PR industry expertise make him the right choice. His passion and drive will contribute immensely in building on the success of the firm in the years ahead,” said Amit Misra, CEO, MSL India on the appointment. “On behalf of MSL, I thank Amrit Ahuja for her years of vision, dedication and leadership. Under her leadership, 20:20 MSL emerged as India’s leading technology/B2B PR firm, with a strong foundation that we will build on. We wish her the best in her future endeavors,” he added.
With over two decades of communications experience in both advertising and public relations, George has been with the organization for 20 years. He took over as managing director of Publicis Consultants Asia in December 2016. George will continue to focus on building the firm’s business while creating more efficiency and value for clients. In addition to the India roles, George will also take on the role as technology practice leader for Asia.
MSL India has thrived in recent years by maintaining a three-brand strategy to meet the growing client need for specialized expertise: MSL India delivers multi-sector specialty, 20:20 MSL focuses on technology, and Publicis Consultants Asia delivers on new-age communication expertise.