Omnicom’s Interbrand names Tata, Reliance, Airtel as top 3 valuable brands for 2019
Interbrand's 'Best Indian Brands' report has named Tata, Reliance, and Airtel as the three most valuable Indian brands of 2019. In its sixth year, the report saw retail make its presence felt in the league table, which was otherwise dominated by automotive, diversified businesses and financial services sectors.
Tanishq, Royal Enfield, Kotak, Bajaj Auto, Ashok Leyland and Britannia were amongst the fastest growing brands.
This year’s table also features three new entrants. Big Bazaar joins at #33 (INR 26.86 Bn), DMart at #37 (INR 20.15 Bn) and Nerolac Paints enters the table at #39 (INR 19.19 Bn) for the first time. On the other hand, Reliance Group (R-ADAG; last featured in 2017, INR 46.56 Bn) and Canara Bank (last featured in 2017, INR 19.73 Bn) exited the list this year.
The combined value of the Top 40 brands was INR 5.03 Tn, which represented a 5.2% growth in value over the previous year.
Ever since its inception, Tata has continued to hold the top position in the ''Best Indian Brands table. However, Tata’s brand value grew by a modest 6.5% – contributed significantly by its tech services business TCS. Reliance, which after taking over the No. 2 spot from Airtel last year, consolidated itself as a strong no 2 with a growth in brand value of 12%. This performance was bolstered by the phenomenal growth of JIO. HDFC Bank, LIC, State Bank of India, Infosys, Mahindra, ICICI Bank and Godrej round off the Top 10.
Financial Services and Auto contributed strongly to 2019's Top 40
“Most Indian businesses looked at change as a big risk to their existence. But, the progressive few accept that the world is changing and making attempts to change. They acknowledge the new consumer preferences. They accept the new desire for experiences and respond positively.To reinvent themselves before they reinvent their categories. That, in sum, is the secret behind this year’s Top 40’s success.” Said Ashish Mishra, managing director, Interbrand India.
Providing a global perspective on the 'Best Indian Brands 2019', Rebecca Robins, Interbrand’s global culture and learning officer, who is in India to unveil the report aid: “In a fast-changing world, brands are the only assets that companies can fall back on, to navigate the challenges. Indeed, brands are the crucial interface that channel an organisation's efforts to grow. Globally, the one category that has managed this well, to constantly evolve; to lead new ecosystems; to craft highly personalised and meaningful micro-experiences while still being rooted in a larger purpose, is Luxury. No wonder then, that the world's and India’s top change drivers are taking a leaf out of the Luxury playbook, to grow by adopting a" Luxury Mindset”."