On Purpose, has won awarded the public relations mandate for gender rights organisation Breakthrough India.
The PR strategy will focus on creating awareness and addressing the issues of violence and discrimination against women and girls in India.
To lead the account, On Purpose has appointed senior communications professional, Kanika Sood.
On partnering with On Purpose, Priyanka Kher, head-media at Breakthrough said, "We are excited to be working with ON PURPOSE and with their help, we look forward to starting powerful conversations around restructuring gender norms and catalysing change."
On winning the new mandate, Girish Balachandran, managing partner, On Purpose commented, “Breakthrough's campaigns are inspiring and it is truly motivating for us as a team to lead programmes on social change about deeply rooted cultural norms. We are hoping to use our expertise to help strengthen awareness of brand Breakthrough.”