OYO Homes and Hotels, the SoftBank backed hospitality unicorn, has hired Weber Shandwick India as their agency on record, market sources confirmed. Weber began work on the account on the 1st of January this year.
OYO, valued at 10 billion dollars, is the world's third-largest hospitality chain of leased and franchised hotels, homes and living spaces.
OYO's previous communication firm Adfactors PR will continue to support OYO on special projects.
Last week, OYO signed with Sabre Corporation that would give OYO access to nearly 900,000 travel agents globally.
Currently, OYO is also in the midst of downsizing "15 to 20% " of 12000 employees. In an interview to Economic Times this month, Rohit Kapoor, OYO CEO for India and South Asia, termed the downsizing as a one time exercise which will end soon.