PR News 1 minute read
Paroma Roy Chowdhury will be joining gaming unicorn Dream Sports Inc. in the first week of January 2021 as group chief communications and advocacy officer. The firm owns several marquee properties including the fantasy cricket gaming star in its stable, Dreams 11.
Dreams 11 made national news in September this year when it replaced Vivo as the title sponsor for IPL at a rate of 222 crore rupees.
Working directly with the founders Harsh Jain and Bhavit Sheth, market sources said that Chowdhury joins at a time when the firm is on the IPO track.
Chowdhury was formerly senior director, Asia communications & public affairs, SoftBank Group International. Before that she worked with Google India as their director and country head, corporate communications and public affairs from 2008 to 2015. She is a seasoned communication strategist with nearly a decade of mainstream business journalism under her belt as well.
Dream Sports owns several other brand including FanCode( includes live streaming of matches and fan interaction), DreamX (supporting sports entrepreneurs with funding, mentorship) and DreamSetGo (focused on Sports Tourism).
A fresh round of funding this year of 225 million dollars from Tiger Global Management, TTAD, ChrysCapital and Footpath Ventures has pushed Dream Sports' evaluation to over 2.5 billion dollars per Techcrunch .
The fast growing gaming firm has hit the sweet spot with the exponential rise of online entertainment, especially in the pandemic year. The online gaming sector overall, however, also faces regulatory challenges as state governments seeks to define whether online gaming constitutes gambling.
Gaming commentators maintain that gaming is expertise based and not a game of chance.