PR News 2 minute read
Perfect Relations, has won the communications mandate for GreenCell Mobility. The consultancy bagged the account in a competitive multi-agency pitch and will be responsible for managing the end-to-end PR solutions for GreenCell Mobility in India. GreenCell Mobility is a e-Mobility company backed by EverSource Capital, the fund manager of Green Growth Equity Fund (GGEF).
GreenCell Mobility recently announced its plans for an initial roll-out of 750 premium AC e-buses across key intercity routes in Southern, Northern & Western India as part of its B2C business foray.
By transforming the shared surface transport market in India, GreenCell Mobility envisions to become one-of-the-most valued eMaaS (electric mobility as a Service) platform globally.
Speaking of the association, Ashok Agarwal, managing director & chief executive officer, GreenCell Mobility said, “We are committed to redefining the future of shared mobility in our country by providing smart and sustainable mobility solutions for all Indians. We look forward to working with Perfect Relations on our communication objective as we strengthen our presence across key cities in the country.”
Perfect Relations’ Mumbai office will lead the account offering services such as corporate reputation management, brand and marketing communications, media management and crisis management.
Commenting on this new association, Rohan Sukhatankar, principal lead at Perfect Relations said, “We are honored to be associated with GreenCell, a brand that is endeavoring to revolutionize the shared electric mobility space. Looking at our team’s experience and knowledge in the mobility industry and differentiated storytelling approach, I’m confident that we will be strengthening brand’s affinity and helping the company in achieving its set ambitions.”
GreenCell has been promoted by EverSource Capital, the fund manager of Green Growth Equity Fund (GGEF).
GGEF has been established with anchor investments from the National Investment and Infrastructure Fund (NIIF) backed by the Government of India and the Foreign, Commonwealth & Development Office (FCDO), Government of UK.