Pocket FM, a personalized audio streaming service, has announced Shubh Bansal's appointment as VP-Growth and Rahul Nag as head – of Communications. With these appointments, the company would intensify its focus to accelerate revenue, speed up growth initiatives, and elevate its brand positioning.
Bansal will be leading the business growth initiatives across listeners, and new business opportunities. He was earlier co-founder at Truebil, an auto-tech platform acquired by Spinny.
Nag will be driving stakeholder engagement through external, social media, and internal communications. With over a decade and half years of experience in the communications landscape, he has worked with organizations like Flock, Mindtree, and ShareChat. In his earlier roles, he has led the crisis communication for Mindtree during the L&T takeover conflict and contributed to leading the communications for ShareChat and Moj.
Both Bansal and Nag will be reporting to Rohan Nayak, CEO, and co-founder, of Pocket FM. Welcoming them, Nayak said, “As we continue our exponential growth curve on the backdrop of a unique storytelling experience, we are bullish on our market leadership in ‘audio entertainment’ space. Both Shubh and Rahul are proven leaders in their space and are valuable inclusions into our strategic team.”
Joining Pocket FM, Rahul Nag, head - Communications, said, “I have always been a great believer in audio-first digital content and it always feels special to have the opportunity to contribute to the leader in the space. Our objective is not just to lead India but become a strong force to reckon with, and we are hopeful of emerging as a stronger brand for our listeners, creators, employees and investors.”
Pocket FM has 15 million monthly active listeners (MAL) and witnessing over 3 billion minutes of audio streaming every month. The daily average listener time spent on the app has already surpassed 100 minutes.
Pocket FM has raised US$93.6 million till date and is backed by some marquee investors like Lightspeed, Times Group, Tanglin Venture Partners, Goodwater Capital, and Naver.