Mobile and consumer electronics brand Micromax Informatics Ltd., has appointed PR Pundit, as its PR firm. PR Pundit will be responsible for managing the communication programme and building groundswell for Micromax’s return to the smart phone market.
PR Pundit will work closely with the brand’s marketing team to devise an integrated communication programme that includes strategic media and influencer engagements to rekindle the brand’s popular appeal and allure among the consumers. PR Pundit will be responsible for re-introducing and building the brand in the smartphone segment while executing PR campaigns, product launches, events and other outreach activities.
Commenting on the partnership, Rachna Lather, marketing head, Micromax India said, “PR Pundit is known in the industry for their creative storytelling and innovative approach. We see a synergy with them. With a deep understanding of the marketplace and consumers, PR Pundit is well positioned to work with us as we recreate the brand’s narrative in the Indian market. ”
On winning the mandate, Neha Singhvi, chief operating officer, PR Pundit added, “We are thrilled to partner Micromax on this journey of a successful comeback. This home grown brand enjoys a special place in the consumers’ hearts and minds in India and we look forward to developing a compelling PR campaign that promises to recreate the magic of the brand and allow it to scale newer heights. .”