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PRHUB strengthens B2C segment with PR mandates wins from Hogar Controls and Lumiford

PRHUB has won two new PR mandates - Hogar Controls, a global brand focused on automated smart home solutions and Lumiford, an emerging brand in consumer entertainment, surveillance and office durable electronics. 

The two wins strengthen PRHUB’s start-up credentials and its foothold in the B2C segment. 

 Lunsford is an entirely B2C consumer play while Hogar will have an increasing consumer segment.

Commenting on the wins, Xavier PRabhu, founder and managing director, PRHUB, said, “The wins are part of our overall strategy to be a national PR firm of choice for both B2B and B2C clients across verticals not to mention start-ups, a segment where we have been relatively successful for a while now.”

Karan Kumar, co-founder, and chief technology officer, Hogar Controls commented quite candidly,” Having had a not so good experience previously we were quite sceptical and were quite rigorous in our selection process which involved multiple agencies. In the end, we were impressed by the specificity and detailing of the proposal we received from PRHUB and the management involvement in the process.”

According to Abhijit Bhattacharjee, CEO, Lumiford, "While we knew we had a unique value proposition and a great range of products, the segments we play in are highly cluttered with both known and unknown brands a dozen at every value point. We needed someone who got on the ground quickly and create the necessary visibility for the various products we have. After carefully evaluating multiple agencies, we found the right value fit with PRHUB and we look forward to their role in taking our vision to the consumers and play a role in the creation of a formidable brand in the consumer electronics/entertainment space.”

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