Prime Minister Narendra Modi third most popular leader on YouTube : Burson-Marsteller study

Nearly 77 percent of governments worldwide have an official presence on YouTube, and the majority actively use the platform, posting a total of nearly 200,000 videos to date, according to a new study by PR firm Burson-Marsteller.

The World Leaders on YouTube study, based on research carried out in March 2016, shows that 148 of the 193 United Nations member states maintain an official YouTube channel. The findings form the third installment of the 2016 edition of Burson-Marsteller’s annual Twiplomacy study, which analyzes how world leaders and governments use social media to engage citizens.

Not suprisingly, The White House tops the list of mpst popular with close to 700,000 subscribers; Barack Obama has 530,000 subscribers; and Minister Narendra Modi is in third place with 300,000 subscribers.






The channels of the Argentinian Presidency, the Mexican Presidency, Egypt’s President Abdel Fattah el-Sisi, the Indian Prime Minister’s office and Queen Rania of Jordan complete the top 10 list with more than 40,000 subscribers each.

Narendra Modi among top 3 most engaged leader on youTube, his drum bashing in Tokyo the most watched video

The White House also leads the most engaged ranking, with more than 3.5 million comments, likes and dislikes on its videos. Barack Obama follows with 2.2 million interactions and Narendra Modi with 600,000 interactions.

Other popular videos show world leaders in a different light such as the one-minutevideo Indian Prime Minister Narendra Modi banging the drums with Japanese ceremonial drummers during his state visit to Tokyo in what has become his most watched clip

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