In a world increasingly focused on well-being, the PRmoment Health and Wellness Comms Awards serve as a crucial benchmark, spotlighting the campaigns and organisations that are not just participating in the conversation but leading it with purpose and innovation.
The awards tell a powerful story of progress, reflecting a clear shift in how we approach health communications in India. Previous winning entries reveal a courageous trend: a direct and empathetic engagement with traditionally sensitive topics.
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There is a focus on women's health and autonomy, a compassionate approach to fertility journeys, and a determined effort to destigmatise mental and sexual health. These campaigns demonstrate a sophisticated understanding of the power of digital platforms and community-centric strategies to drive real-world impact, moving beyond awareness to inspire tangible action across a spectrum of health issues, from infectious diseases to chronic conditions and nutrition.
Top Health and Wellness Comms Trends
- Impact of Advocacy Campaigns: The top-ranked "Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign" demonstrates the significant impact and recognition achieved by advocacy-driven health campaigns, particularly those addressing sensitive social and health rights issues. Another remarkable campaign about the importance of reproductive health in collaboration with Bayer and IHW Council is '#PreserveTheUterus.'
- Integrated Approach to Health Communication: The success of campaigns spanning diverse health areas – from chronic diseases and hygiene to mental and sexual wellness – indicates the need for a holistic and integrated approach to public health communication.
- Strategic Role of PR Agencies: The data clearly shows that specialist public relations agencies are instrumental in the success of award-winning health and wellness campaigns. Their expertise in strategy, communication, and execution is highly valued.
- Industry Collaboration: The presence of both pharmaceutical companies (e.g., Cipla, Lupin, Biocon) and NGOs (e.g., WaterAid India, GAIN) among the top-awarded campaigns suggests successful collaborations and multi-stakeholder engagement in addressing health challenges.
- Focus on Patient Support Programs (PSPs): "HUMRAHI, Lupin's Exclusive Diabetes PSP (Patient Support Program)" receiving a Gold award highlights the importance of comprehensive patient support beyond just medication.
- Relevance of Preventative Health and Awareness: Campaigns focusing on prevention (e.g., "Fitterfly Pre-diabetes campaign", "Let's Get Tested Campaign") and awareness (e.g., stroke, breast cancer) are consistently recognised, indicating a societal emphasis on proactive health management.
- Innovation in Health Communication: Campaigns like "Building Setu to connect with unconnected at the time of need: Story of Xray Setu" (leveraging technology for access) and "Haleon - Otrivin: Pollution Capture Pencils" (innovative engagement) showcase creative approaches in health communication.
- The COVID influence: The timing of the awards, in the wake of the COVID-19 pandemic's peak, created a context where campaigns addressing public health were highly valued. This is evident in the success of Godrej Industries, which secured three Gold awards for its hygiene-focused initiatives in 2022. The "Protekt India Movement with Indian Railways" was lauded by judges as an "Inspired solution to make travel safer," while the broader campaign was called a "great 360-degree campaign". Similarly, the Gold-winning "Uber India & MaxTheVax" campaign was praised for being a "behaviour-changing campaign that was in line with Uber's brand positioning
To apply for the PRmoment Health and Wellness Comms Awards 2025, register here.
Top Performing Campaigns: 2022 to 2024
Top performing campaigns from 2002 to 2024 include "Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign", which led the field with an impressive four awards, including three Golds, for its fearless advocacy. It was followed by the equally impactful "Hope to Happiness (Ferty9)" and the vital "Let's Get Tested Campaign (TB Alert India)," each earning three awards.
Cipla's "#Tuffies" campaign captured hearts and two Gold awards by celebrating the resilience of healthcare workers, while the "Global Alliance for Improved Nutrition (GAIN), #Swasth Jeevan Ki Aur" campaign earned two awards for its crucial work in promoting nutritional awareness.
To apply for the PRmoment Health and Wellness Comms Awards 2025, register here.
Key Themes and Areas of Focus:
- Women's Health and Autonomy: "Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign" stands out as the top-awarded campaign with 3 Gold and 1 Silver, totalling 4 awards. Other campaigns like "#PreserveTheUterus" and "BeYourOwnShero" also touch upon women's health issues.
- Chronic Disease Management and Awareness: Several campaigns focus on chronic conditions, including:
- Diabetes: "HUMRAHI, Lupin's Exclusive Diabetes PSP (Patient Support Program)", "Fitterfly Pre-diabetes campaign", and "Roche Diabetes Care – The DiaBeaters" indicate a strong focus on diabetes care and awareness.
- Respiratory Health: Cipla features prominently with campaigns like "#Tuffies" (2 Gold awards) and "#Berok Zindagi" (1 Gold, and "CIPLA - Berok Zindagi 5.0" with 1 Bronze).
- Stroke Awareness: "#TimeToDecideDestiny, Stroke Awareness Campaign" received 1 Gold and 1 Bronze.
- Cancer Awareness: "Breast Cancer Action Month: #LetsTalkBreast" received a Silver award. "Megh CAN Care" also received a Bronze.
- Hygiene and Public Health: Campaigns promoting hygiene practices are also recognised:
- "ITC Savlon - Haath Dhona Cool Hai" received 2 Silver awards.
- "#WASHForAll- WaterAid India" received 1 Gold and 1 Silver.
- "Godrej Protekt and Indian Railways: Travel Hygiene" received a Gold award.
- Mental Health: "Janssen, All Minds Matter" received a Gold award, highlighting the growing importance of mental wellness.
- Sexual Wellness: "Allo Health, Normalizing Sexual Wellness" received 1 Gold and 1 Silver.
- Accessibility and Inclusivity: "DI-verse: Disability Inclusive Place to Work" received 1 Gold and 1 Silver, pointing towards efforts in promoting inclusive environments.
- General Health and Wellness: A broad category includes campaigns like "Hope to Happiness (Ferty9)" (1 Gold, 1 Silver, 1 Bronze) and "Global Alliance for Improved Nutrition (GAIN), #Swasth Jeevan Ki Aur" (1 Gold, 1 Silver).
- Testing and Early Detection: "Let's Get Tested Campaign (TB Alert India)" (2 Silver, 1 Bronze) and "Haystack Analytics" (1 Gold) underscore the emphasis on diagnostics.
- COVID-19 Response: "Gamers for India: Covid Relief" and "Communicating Hope for India: Roche's Ronapreve" received Bronze awards, reflecting efforts during the pandemic.
To apply for the PRmoment Health and Wellness Comms Awards 2025, register here.
Top-Performing Campaigns (by total awards):
- Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign:
- Hope to Happiness (Ferty9):
- Let's Get Tested Campaign (TB Alert India)
- Cipla - #Tuffies
- Global Alliance for Improved Nutrition (GAIN), #Swasth Jeevan Ki Aur
- Allo Health, Normalizing Sexual Wellness
- #TimeToDecideDestiny, Stroke Awareness Campaign
- DI-verse: Disability Inclusive Place to Work
- #WASHForAll- WaterAid India
- Building Setu to connect with the unconnected at the time of need: Story of Xray Setu
- Organon - #ImplantWeTrust
- ITC Savlon - Haath Dhona Cool Hai
To apply for the PRmoment Health and Wellness Comms Awards 2025, register here.
So, what are the PRmoment Health and Wellness Comms Awards looking for in a strong awards entry? The judges share their thoughts.
Health and Wellness based on science not sensationalism
Farah Bookwala, corporate communications lead, GSK India, says, “For a health and wellness communications campaign to truly shine, it needs to excel in three critical areas:
First, advocate for health and wellness based on scientific accuracy, steering clear of sensationalism.
Second, utilise creative and innovative formats and channels to tell your story powerfully. And most importantly, show a credible and significant impact on the lives of patients and consumers.”
Campaigns that spark positive behaviour change
Hemali Mahajan, managing director, GCI Health India, a Burson Group Company says, "As a jury member, I'm seeking entries that demonstrate a genuine commitment to improving lives. Achieving measurable objectives is important, but entries that have sparked positive behaviour change, shifted perceptions, and empowered communities will make the cut.
I am eager to see innovative strategies and demonstrate how the campaign has made a tangible difference in people's health and well-being.
Equally vital is the compelling storytelling that transforms a campaign into a moving narrative. Campaigns that clearly articulate their objectives, show their translation into impactful results and highlight the significant difference they’ve made will truly stand out."
Communication driving meaningful health change
Sharmistha Ghosh, senior VP- Healthcare and Social Impact, Avian We. shares, "The role of communications in addressing some of the world’s most pressing challenges has been profound, whether in tackling non-communicable diseases to the COVID-19 vaccination efforts.
A communications programme can be an ecosystem enabler, the responsibilities are significant, and the opportunity to demonstrate tangible impact is even more rewarding.
In this year’s award submission, I seek to see how a strategically focused communication program has driven meaningful change, shaping policies, fostering innovation to reach the last mile, improving affordability, strengthening enforcement,
Winning entry is thoughtfully multichannel
Sangita D Gopinath , director - growth & business initiative, PR Pundit Havas Red points out, What I look for is simple — has the message been delivered with trust and authenticity? I value campaigns that go beyond surface-level messaging to show real depth and impact.
A winning entry is thoughtfully multichannel, resonates across touchpoints, serves the brand across categories, and sparks a larger conversation or change. That’s what stands out to me.
Personalized Wellness and Health Tech
For Shivani Gupta, managing partner, SPAG FINN Partners, "Over the years, the most powerful health and wellness campaigns have gone beyond metrics—they’ve moved minds.
As a jury member, I’ll be looking for entries that don’t just show reach or engagement, but those that spark behaviour change, shift perceptions, or empower communities. In today’s landscape, true impact in health communication is measured not only in numbers but in the narratives we reshape and the lives we touch.”
To apply for the PRmoment Health and Wellness Comms Awards 2025, register here.
PRmoment Health and Wellness Comms Awards 2025
PRmoment India Health and Wellness Communications Awards 2025 (APAC) is back. Early bird is May 15th, 2025.
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