PRmoment, Hill+Knowlton Strategies launch ‘RiseUP PR+ 2022’, a case study competition for PR students in India

In an effort to provide students of communications in India with the experience of planning and executing a campaign, PRmoment India has joined hands with Hill+Knowlton Strategies India to launch RiseUP PR+ 2022.

RiseUP PR+ 2022 programme director, Moushumi Dutt, said, "This is the first contest of its kind in India, enabling students of mass communication and PR to participate, think, and deliver on real-life work simulated scenarios. Aspiring PR professionals will have the opportunity to think PR and apply their knowledge to craft strategic, creative and practical communication strategies"

The contest is open to PR students nationally including in non-metro cities. The winning team will take home a cash prize of Rs.75,000/-.

Abhishek Gulyani, CEO, Hill+Knowlton Strategies India said, "As a people-first agency, we are committed to unlocking infinite potential and nurturing our people with learning to enhance knowledge and fuel creativity. As part of that commitment, RiseUp PR+ will engage with the next generation of PR professionals and provide them with insights, mentoring and the opportunity to engage with leading communication experts from a range of sectors. We are looking forward to the active participation of academic institutions across India."

The participating colleges have been invited to share the details of their teams by November 15th 2022. Each college will recommend a team of 2 members. All participants will have an opportunity to present their thoughts, ideas and PR strategy to an eminent jury panel comprising PR and communication experts, start-up founders, media, and social media experts. Presentations may be virtual or in-person.

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