Professional Public Relations (PPR) Worldwide today announced the launch of its India and South Asia operations. A part of WPP, the world’s largest communications services group, PPR has been in the public relations and strategic marketing communications business for more than 45 years. The consultancy is building on this experience as it establishes offices in Delhi/NCR (National Capital Region), Mumbai (Western Region) and Bengaluru (South Region).
In India, the company will be headed by former GBM veteran Vandana Sandhir, as country lead. Prior to taking over the PPR South Asia role, Vandana was the India practice chair, corporate & financial, at Genesis Burson-Marsteller Other core members of the PPR South Asia team include Bhuvnesh Chawla who was formerly with WE will be business lead; and Mona Puri, the managing partner - North region.
PPR entry comes at a time when the PR buisness in India is undergoing a crucial evolution from media relation to integrated communications. Virtually, every large and mid-size firm in India is dealing with this transition.
Commenting on PPR's launch in South Asia, Vandana Sandhir said, "We have the heart of a start-up: We are entrepreneurial in our culture and passionate about our clients’ business. We are putting together a mix of integrated communication capabilities that can deliver the right stories, to the right people, in the right places and at the right time."
" We are incredibly excited to launch PPR's South Asia presence. India is an important milestone in our international expansion given the potential for future growth in the marketing and communications industry here." , said Richard Lazar, managing dorector and CEO of PPR Asia-Pacific.
PPR has also unveiled a new brand positioning titled - "PPR -The Change Agency ", to mark the firm's 45 years of operation. Originally, the company was set up in Australia.