Qube Communication bites into PR and marketing mandate for QSR Chain Doner & Gyros.
Qube Communication, a 360-degree marketing company, recently won the PR and marketing mandate for the Dubai based QSR Chain “Doner & Gyros”.
Qube Communication will strategise, plan and execute the communication strategy, especially for the launch of new outlets on behalf of the brand.
“The brand is inspired by the street food of Chicago and Berlin; we will be offering hot and fresh products. We have already started our operations in North India including cities like Delhi, Noida, Ahemdabad, Chandigarh. We are happy to take Qube Communication on board as it’s really important to market the brand in India in a systematic way for better visibility", said Prateek Sachdev, partner, master franchise, Doner & Gyros India.
Commenting on the new mandate, Neha Bahl, founder and chief media communication expert, Qube Communication said, “ We are confident that we will be able to build a significant PR and digital media strategy to enhance the brand’s goodwill. We will also be focusing upon getting some great influencer’s collaboration for the brand”.
Launched in 2014, Doner & Gyros currently has 22 outlets in UAE, Lebanon, the UK and Saudi Arabia. A total of Rs200 crore will be invested over the next five years for expansion in India.