QuoDeck appoints Cha-Chi as Agency of Record for Social Media and PR Communication
Cha-Chi Communications Private Ltd.(Cha-Chi) has been named the social media and PR agency of record for QuoDeck. The firm uses gamification to helps enterprises to engage their employees.
Cha-Chi will manage an integrated communications mandate comprising brand communications, creative content, social media and digital marketing, with an advanced PR outlook to increase QuoDeck’s brand awareness and reach in India and abroad.
Established in 2010 by avid gamers Kamalika Bhattacharya and Arijit Lahiri, the platform uses gamification principles to engage enterprise learners and provide data-based insights to improve learners’ experience.
Speaking on the announcement, Arijit Lahiri, founder of QuoDeck, said: “When companies make work fun, they can improve both productivity and employee morale, and gamification is a great way to make work fun. We believe that our partnership with Cha-Chi will help communicate and bring spotlight on the potential of gamification that Quodeck offers to enterprises across all verticals.”
QuoDeck's enterprise version is deployed at companies like Unilever, Star India, SBI Life, Aditya Birla Group, and Axis Bank.