Homegrown brand Responsible Whatr, offering spring water, in aluminium cans that can be recycled, has hired Wishbox Studio to handle its PR mandate.

Pawan Hora, Director, Wishbox Studio, “We are extremely excited to be associated with a homegrown brand that truly supports the responsible way of living and is offering eco-friendly solutions to fight against the pollution caused by plastic. We look forward to adding more of such socially driven brands to our portfolio in future.”

Ankur Chawla, co-founder and director, Responsible Whatr said, Having this idea of replacing plastic for sustainable living is one thing but making sure it gets its due and reaches the right audience is where I see Pawan and his team taking the lead. I am glad to have Wishbox on board seeing their work in the past.”