Ruder Finn, a globally renowned integrated communications consultancy, is pleased to announce the launch of the Ruder Finn Diversity Communications Practice, which will provide dedicated and bespoke consultation services focused on Diversity, Equity & Inclusion (DEI).

This move by Ruder Finn is a response to the growing demand for DEI communication. A recent survey conducted by Korn Ferry in the APAC region has brought to light that although 80% of organisations have ramped up their efforts to improve DEI, 43% of the respondents still consider meeting consumer demands on DEI a significant challenge.

Elan Shou, CEO of Ruder Finn Asia-Pacific, commenting on the announcement, stated that the new practice is in alignment with the company's recognition of the importance of diversity, equity, and inclusion, as well as with broader societal shifts towards more inclusive practices.

Elan added, "For businesses aiming to develop DEI strategies, they must focus on more than just cultural capital. Today's consumers perceive brands as the voice of their employees and support those brands that resonate with their values. This can be a daunting prospect for businesses, which is where our team of seasoned experts comes in to ease the journey."

"At Ruder Finn, we understand that DEI is not a one-size-fits-all approach. We focus on personalised strategies tailored to the organisation's unique needs, which are sustainable in the long run." Elan concluded.

Atul Sharma, CEO, of Ruder Finn India and head, of Middle East shared, "We believe that commitment to diversity, equity, and inclusion is essential for driving business growth and success in today's global landscape. As communication professionals, it's our responsibility to craft messaging that not only reflects the diversity of our society but also resonates with individuals from various backgrounds.”