PR News 2 minute read
Scroll Mantra has announced the appointment of Nikhil Sharda as their executive vice president - creative and digital communications.
In his new role Nikhil will be spearheading the social, digital, design and website divisions for the agency. His key responsibility areas will be analysing client requirements, creating and executing strategies, generating new business opportunities, maximizing company’s operating performance and achieving financial goals in line with the business objectives of the organization.
Prior to joining Scroll Mantra, Nikhil served as the creative director at Frog Ideas – a digital marketing agency headquartered in Gurgaon. During his stint, he led and advised on go-to market strategies for brands such as Comviva, Jim Beam, Terrapay, Twitter India Marketing and more.
Commenting on this key appointment, Neha Bajaj, founder and managing director at Scroll Mantra said, “Despite the challenges brought on by this year, I believe that 2020 is an opportune time for brands to invest more in digital and new-age communications. Nikhil’s reputation for excellence and driving exceptional results precedes him and I am very happy to welcome him to the Scroll Mantra family. I strongly believe that Nikhil will prove to be a value addition to our growing ecosystem and will help us scale our creative and digital wings substantially.”
On his new role with Scroll Mantra, Nikhil Sharda, said, “To start with, we will be working with all our clients to build two sets of strategies – one to rebuild communication for 2020 without tweaking marketing objectives and strategies. And two, use the experience in 2020 as learnings to relook at strategies for 2021 and beyond, based on what we believe is the new normal for each industry.”
Nikhil is also a writer, filmmaker and entrepreneur. As an independent filmmaker, he has made over 20 short films most of which have featured in National and International Film Festivals. He has also written columns for mainstream media, both online and in print, along with a critically acclaimed book called Sans Destination.