The new Bharat is evolving as a significant battle ground for social media platforms and everyone is eyeing a large share of the next billion internet users. As small town and rural India will contribute strongly to this growth, social networking platforms, such as ShareChat, that allow Indians to express themselves in as many as 14 Indian languages have taken centerstage in the drive to connect India.
In a significant move, therefore, ShareChat has appointed Rahul Nag to lead the communications practice in India. Nag will be national head - corporate and regional communications.
Apart from corporate communications, additionally Nag's mandate is to strengthen ShareChat's hinterland presence through strong regional media outreach. ShareChat's core audience expansion is likely to take place in what are termed as Tier2,3 and 4 towns in India.
Sharechat currently has 60 million monthly active users, which it wants to double over the next one year.
According to a Business Insider story, ShareChat is now looking to monetise this user base via brand partnerships and will also be increasing its' team to nearly double.
Nag, formerly with Mindtree, announced his new role on LinkedIn update, stating, “I have been waiting for such an opportunity. I am thankful to Sharechat for giving me the window to discover Bharat and connect them with the new India.”
Nag has over 12 years of experience in communications, spanning across PR firms and the corporate sector. In his last stint, Nag headed PR for Mindtree amidst the takeover battle with Larsen and Toubro, India’s first hostile takeover in the IT space.
Rahul is a commerce graduate from Calcutta University and completed his post-graduation in advertising and communications from ISB&M, Kolkata.