Shortlist for The Fulcrum Awards 2017

 3rd August 2017    PR News 

The Fulcrum Awards Management announces its finalists for 2017. The shortlist was arrived at, after a day-long of deliberations by an esteemed jury of 18 communication professionals. The process has been reviewed by PwC - a first in the history of PR Awards. The shortlist is announced for 11 sub-categories in Technique Awards and six sub-categories in the Special Awards. The winners will be announced for Individual and Lifetime Achievement awards at the Awards night.

The shortlisted entries will compete for Gold, Silver and Bronze in each of the 11 sub-categories of the Technique Awards. There will be only one winner each in the Special and Individual Award categories.

Technique Category
Awards Category	Campaign Title	Entrant Name	Partner Organisation
C1. Best Use Of Content	#TeaForTrump	ARM Digital	Tea-a-Me Teas
	'It Starts With You' A culture change programme	Avian Media	Anheuser-Busch InBev (AB InBev)
	Creating A Human Face	Flipkart
	Building Bitcoin - "Bit-by-Bit"	Value 360 Communications	Unocoin
	Putting Canola Oil in Every Indian Kitchen	Edelman India	Canola Council of Canada
C2.Best Use Of Creativity & Innovation	Saffola Masala Oats BreakUpWithJunk	20:20 MSL	Marico
	UnHungry India - A Beginning	Adfactors PR	Godrej Appliances
	#CrossTheLine	Genesis Burson-Marsteller	Star Sports
	Hunting down Fraudsters with Experian HUNTERTM	Weber Shandwick	Experian India
	Bringing Back the charm of flying	Avian Media	Vistara
C3.  Best Use Of Event	Love Digital in the times of Demonetisation	Adfactors PR	ICICI Bank
	#Daywithasaathi	Cohn & Wolfe Six Degrees	Google India
	Lakme Fashion Week Winter Festive 2016	Edelman India	Unilever
	Big Billion Days 2016	Flipkart
	Saffolalife #SmallStepsToHealthyHeart	20:20 MSL	Marico
C4. Best Use Of Digital	#TeaforTrump	ARM Digital	Tea-a-Me Teas
	Khul Ke Jiyo Ghar Ke Baahar!	Godrej	Godrej
	Flipkart Seller Community Conceptualisation and Build	MSLGROUP India	Flipkart
	Paytm Blog	Paytm
	Get Angry!	Viacom18 Media
C5.Best Use Of Integrated Communications	Elephants can fly	Adfactors PR	Government of Jharkhand
	Back To Work with Medela	Genesis Burson Marsteller	Medela India
	Change is Here	MSLGROUP India	Saifee Burhani Upliftment Trust
	SAP enables India Inc. become GST-ready	SAP India
	PaytmKaro  Changing the way India makes payments	Value 360 Communications	Paytm
C6. Best Use Of Public Affairs	Elephants can fly	Adfactors PR	Government of Jharkhand
	Breaking Barriers to Open Skies	Avian Media	Vistara
	Blazing a New Trail in Tobacco Control: The DDC Model	MD Niche Media Consultants	Campaign For Tobacco Free Kids
	Sankalp India’s Journey Towards a Healthier Future	S.P.A.G.	Partnership To Fight Chronic Diseases
	Safety Sensitization Campaign with Employees Customers &Community	The TATA Power Company
C7.Best Management of Crisis	State Bank of India : Braving the tsunami of demonetization	Adfactors PR	State Bank of India
	Saving Cloud Telephony	Value 360 Communications	Knowlarity
C8. Best Use Of Internal Communications	Learn VPO, Live VPO, Love VPO	Avian Media	Anheuser-Busch InBev (AB InBev)
	Reignite Flipkart	Flipkart
	Studio 34 - What's the buzz?	Flipkart
	With You Non-Stop	TATA Power Delhi Distribution
	DONT GO RED - Maintaining Integrity at Viacom18	Viacom18 Media
C9.Best New Product Launch	Baby Dove - Trust Your Way	Edelman India	Hindustan Unilever
	#MakeMusicSocial	Genesis Burson Marsteller	Logitech Electronic India
	Launch of Goodknight Fabric Roll On	Godrej
	Different Creates Better	Text100	Lenovo India
	Rooting for Rooter	Value 360 Communications	Rooter
C10.Best Use Of Media Relations	Know Your Banking Rights	Adfactors PR	The Banking Codes and Standards Board of India (BCSBI)
	Elephants can fly	Adfactors PR	Government of Jharkhand
	Dream BIG with Ola	Adfactors PR	OLA
	Vivo Himalayan Escapade	Perfect Relations -Accord PR	Vivo Mobiles
	Bringing half a billion Indians To Mainstream Economy	Value 360 Communications	Paytm
C11. Best CSR Campaign	Because educating a girl will change the society	Adfactors PR	Godrej & Boyce
	Sparkling Eyes Program - Titan Eyeplus	Rediffusion Edelman	Titan
	EMBED (Elimination of Mosquito Borne Endemic Diseases)	Godrej	Godrej Consumer Products
	Chakachak Mumbai - Aao Zindagi Chamkayein	Viacom18 Media
	YES! I am the CHANGE	Yes Foundation

 

Special Awards
Awards Category	Participant Name
E1.  In House Team of the year - Mid-size	Infosys
	Motilal Oswal Financial Services
	Oracle India
	OYO
	Paytm
E2. In House Team of the year – Large	Flipkart
	Ford India
	Godrej Industries
	Tesco Bengaluru
	Viacom18
E3. PR consultancy of the year  - Emerging	Ideosphere Consulting
	Kaizzen Communications
	Media Mantra
	Wordswork
E4. PR consultancy of the year - Mid Size	Fuzion PR
	S.P.A.G.
E5. PR consultancy of the year – Large	Avian Media
	Value 360 Communications
E6. PR consultancy of the year  - Giant	Adfactors PR
	Edelman India
	Genesis Burson-Marsteller
	MSLGROUP India