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Stationery giant BIC Cello 'drafts' PR Pundit as its strategic communication partner for India

BIC Cello, a leading stationery brand in India has appointed PR Pundit as it's strategic communication partner for India. 

PR Pundit will be responsible for driving the overall communication programme for BIC Cello to amplify BIC Cello’s story and cultivate the firm's reputation in India. 

The overall scope of work additionally will entail devising an integrated communication programme for BIC Cello. This will include strategic media and influencer engagements to grow the brand’s appeal among consumers. Also in the mandate is strategic counsel on CSR initiatives, in addition to campaign planning and execution.

In 2015, the globally renowned French company, BIC, acquired Cello writing, India’s number one writing instrument manufacturer, and since then has been working to accelerate the growth of Cello pens in India and abroad. 

Commenting on the appointment, JoAnn Kharma, regional communications manager, for BIC Middle East, Africa, and India, said, “We are delighted to partner with PR Pundit our new creative and strategic communications partner to help our global vision of ‘bringing simplicity and joy to everyday life’ come alive in the Indian market. 

Kharma adds, "With a keen understanding of the marketplace and a rich consumer communication experience, PR Pundit is well positioned to work with us to help reinforce our leadership position in the market.”

On winning the mandate, Archana Jain, managing director, PR Pundit said, “BIC Cello is a global legacy brand in the stationery segment, and we are delighted to be appointed as their strategic communication partner. They have a wonderful line up of power-packed initiatives for the coming year and it will be an absolute privilege for us to be working with their teams to drive saliency for the brand.”

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