Tata Trusts, has awarded its integrated communications mandate to Weber Shandwick India. Tata Trusts began in 1892 with Jamsetji Tata, the founder of the Tata Group, setting up the 'JN Tata Endowment' for higher education of Indians.
N Srinath, CEO, Tata Trusts confirmed the development saying, "The Tata Trusts required an agency that could best articulate the vision of the Trusts and the work we have been doing to create sustainable impact on communities. Weber’s depth of experience, and knowledge of the social sector is very relevant to the Trusts to help deliver outcomes we want to see."
Valerie Pinto, CEO, Weber Shandwick India said, "We are proud to partner 'The Tata Trusts' in their journey to deliver sustainable outcomes for communities. We are delighted to bring forward our collective global experience to make an impact."
The Trusts also own two-third of the stock holding of Tata Sons, the apex company of the Tata group of companies.
Tata Trusts has grown into a pioneering force for social good in India, setting up India's first dedicated cancer care hospital. They support an assortment of causes such as health, nutrition, education, water and sanitation, livelihoods, social justice and inclusion, skilling, migration and urbanisation, environment, digital literacy, sports, arts, craft and culture, and disaster management to name a few.
They seek to empower, enable and transform communities across India, while improving the quality of life of the tribal, underserved, underprivileged, backward and minority sections, and laying special emphasis on women and children. They have partnered with over 855 organisations for various causes in 638 districts across 33 states and union territories (as on March 2018 as per their website).