The Fulcrum Awards 2022 unveils the finalists

The Fulcrum Awards 2022 announced its finalist (https://fulcrumawards.in/).The shortlists are arrived at after online and offline evaluation by a jury of 20 communication professionals and a special jury of consultancy leaders for the Best Consultancy categories. 

The Jury Meet was chaired by Sharif D Rangnekar, Former President PRCAI, author & director of Rainbow Lit Fest. The jury completed a preliminary evaluation of Technique, Sector, and Special categories online and also e-met for the Jury Meet on July 7th, 2022. 

The shortlist is announced for 12 sub-categories in the Technique main category, 14 sub-categories in Sector main category and 6 sub-categories in the Special Awards to recognise firms. The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique main category. The 14 sub-categories under Sector, and the Special Award categories will have only one winner each. Lifetime Achievement and Master of Technique winners will be directly announced at the awards ceremony.

The Fulcrum Awards will take place post the conclusion of PRAXIS 2022 on the 6th of August at the gala awards night at Hyatt Regency, Chandigarh.

To be part of the awards night and to celebrate excellence in communications, you can book your seat for the awards night at 12,000/-plus GST here bit.ly/FULCRUMAWARDS2022. These tickets will be available till Thursday 12th, July 2022. All who register to PRAXIS 2022 get access to the awards night at no extra cost.

TECHNIQUE AWARDS

Technique Awards - Best Use of Content (A1)

Organisation Name

Campaign Title

Client/Consultancy Name

Afcons

Chenab Railway Bridge Arch Closure Video Campaign

MPL

Fan Bann Jaaoge

MSL India

Cocoa Life - People Behind India's Most Loved Chocolate: Cadbury

Mondelez India

Tata Motors

Motor Mentors

Tata Motors

Weber Shandwick

Rallying men and boys to create a bold and united force against gender based violence

Son Rise - Vibha Bakshi

Technique Awards - Best Use of Creativity and Innovation (A2)

Organisation Name

Campaign Title

Client/Consultancy Name

Edelman India Pvt Ltd

Doritos Bold Choice

PepsiCo India

First Partners

Hyundai Celebrates its Silver Jubilee with India's Super 25!

Hyundai Motors

Godrej Consumer Products Ltd (BBLUNT)

Boycott Boycut

Schbang

MPL

Fan Bann Jaaoge

Pizza Hut India

Momo Mia Influencer Launch Campaign

Technique Awards - Best Use of Event (A3)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Hyundai Celebrates its Silver Jubilee with India's Super 25!

Hyundai Motors

Kommune Brand Communications

Tech Mahindra Unveils TechMVerse to Drive Commerce in the Metaverse

Tech Mahindra

MPL

Fan Bann Jaaoge

Six Degrees BCW

IKEA India's first city store in Worli Mumbai

IKEA India

Six Degrees BCW

The T20 Pavilion -An Ultimate Cricket Stay India

Booking.com

Technique Awards - Best Use of Digital (A4)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

#LeaveNoOneBehind

Harpic World Toilet College-Reckitt

Columbia Pacific Communities

#ReplyDontReject

Famous Innovations

Godrej Industries

Bharat Hoga Kamyab Har Din - An Anthem of Hope

Creativeland Asia, Adfactors PR PvtLtd

Madison PR

NIVEA Soft Fresh Batch

NIVEA India

Organic by MSL

#DeliverThanks

Amazon India

Technique Awards - Best use of Integrated Communications (A5)

Organisation Name

Campaign Title

Client/Consultancy Name

Adfactors PR Pvt Ltd

Sprinting towards gender-equality

Senco Gold & Diamonds

Archetype Agency Pvt Ltd

Switch Off

vivo India

First Partners

#NursesMidwife4Change - War cry for Dignity of Nurses

JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)

Holcim India Group - ACC & Ambuja Cement

Change The Story

Schneider Electric

Green Yoddha


Technique Awards - Best Use of Public Affairs (A6)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

#NursesMidwife4Change - War cry for Dignity of Nurses

JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)

First Partners

Waging a War Against Single-Use Plastics

ITC Ltd

SPAG

City-to-City COVID-19 Learning Exchange platform CoVLEx

PSI

SPAG

Varian A Siemens Healthineers company

Varian (A Siemens Healthineers company)

Weber Shandwick

Rallying men and boys to create a bold and united force against gender based violence

Son Rise - Vibha Bakshi

Technique Awards - Best Management of Crisis (A7)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Crisis Communication

BharatPe

First Partners

Waging a War Against Single-Use Plastics

ITC Ltd

First Partners

#NursesMidwife4Change - War cry for Dignity of Nurses

JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)

Ford India

Committed To Serve - Ford India Business Restructuring

MSL India

Cadbury Gelatine Issue

Mondelez India

Technique Awards - Best Use of Internal Communications (A8)

Organisation Name

Campaign Title

Client/Consultancy Name

20:20 MSL

FineTuneIn Innovation and optimism leading to success

Dell Technologies

L'Oreal India

Reconnection - Back to the Future of Work at L'Oreal India

Digital Driftwood

Lupin Ltd

Reinforcing a Values-Driven Culture

Max Life Insurance

Building a Stronger Swifter Workplace in the post pandemic world

Edelman India Pvt Ltd

PhonePe Pvt Ltd

Empathize, Inform and Engage

Technique Awards - Best New Product Launch (A9)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Establishing Carens as a Disruptive Game Changer with a compelling Product Centric Narrative

KIA

MPL

Billion Cheers Jersey Launch

Pizza Hut India

Momo Mia Influencer Launch Campaign

Ruder Finn India

Building The Payments Infrastructure of the Future

Pine Labs

SKODA AUTO India

Not Just a Brand New Car - SKODA KUSHAQ

Technique Awards - Best Use of Media Relations (A10)

Organisation Name

Campaign Title

Client/Consultancy Name

&TV, Zee Entertainment Enterprises Ltd

Bhabiji Ghar Par Hain

Genesis BCW

Adfactors PR Pvt Ltd

Winning over Investors for RateGain

RateGain Travel Technologies

MSL India

Pepperfry2.0

Pepperfry

Ruder Finn India

#PoochnaZarooriHai - Criminal Justice Behind Closed Doors

Disney+ Hotstar

Value 360 Communications

Reimagining Stock Broking For The Millennial India

Angel One

Technique Awards - Best Use of Community Outreach (A11)

Organisation Name

Campaign Title

Client/Consultancy Name

&TV, Zee Entertainment Enterprises Ltd

Baal Shiv Show Launch

Genesis BCW

AvianWE

#DettolSalutes - Building hope in times of fear

Reckitt

First Partners

Don't Forget Leprosy Voicing A Desperate Plea for Attention amidst Pandemic

Sasakawa-India Leprosy Foundation

PCA (MSL)

I'm vaccinated

OkCupid India

Vistara

National Relief Program

AvianWE

Technique Awards - Best Regional Campaign (A12)

Organisation Name

Campaign Title

Client/Consultancy Name

Adfactors PR Pvt Ltd

Tata Tea Chakra Gold Regional Campaign

Tata Tea Chakra Gold

AvianWE

Social and Behavioral Change Communications Campaign SBCC

CARE India

Edelman India Pvt Ltd

Launch of Flipkart's Shopsy

Flipkart

Hill+Knowlton Strategies India

Enriching farmer lives #InItForFarmers

Corteva Agriscience

Value 360 Communications

Growing with the growers in the most sustainable way

Agoro Carbon Alliance

Sector Awards - Best Hospitality and Travel Sector Campaign (B1)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Hyundai Celebrates its Silver Jubilee with India s Super 25

Hyundai Motors

Genesis BCW

Making A 6E Recovery

IndiGo

Six Degrees BCW

The T20 Pavilion - An Ultimate Cricket Stay, India

Booking.com

Value 360 Communications

Switching India s gear towards car subscription with Zoomcar

Zoomcar

Vistara

Rebuilding Passenger Confidence

AvianWE

Sector Awards-Best Automobile Sector Campaign (B2)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Introducing India to World Rally Car DNA with Hyundai i20 N Line

Hyundai Motors

Ford India

Committed To Serve - Ford India Business Restructuring

SKODA AUTO India

Not Just a Brand New Car - SKODA KUSHAQ

TVS Motor Company

TVS Motor Company - Harnessing the Electric Mobility ecosystem

Value 360 Communications

The Inception of Future - Launching India's 1st SUV with AI inside

MG Motor India

Sector Awards - Best Luxury Campaign (B3)

Organisation Name

Campaign Title

Client/Consultancy Name

Adfactors PR Pvt Ltd

Sprinting towards gender-equality

Senco Gold & Diamonds

Asian Paints

AP Furnishings Sabyasachi for Nilaya

Asian Paints

BMW Group India

Launch of the Press Launch - BMW 3 Series Gran Limousine

PR Pundit Public Relations Pvt. Ltd.

Bobbi Brown Celbrates 30 Glowing years

Bobbi Brown India

Sector Awards - Best Technology and Telecom Sector Campaign (B4)

Organisation Name

Campaign Title

Client/Consultancy Name

Kaizzen

Mercer Mettl Enablers of Next-Gen online examination skill assessment

Mercer|Mettl

MPL

MPL - Fan Bann Jaaoge

MPL

RF Thunder

Unlock The True Convenience

Oppo

Value 360 Communications

Building Setu to connect with the unconnected: XraySetu

Artpark

Value 360 Communications

Sound-wave Technology Enabling extraordinary experiences across businesses Bridging the last mile in Financial Inclusion

Tonetag

Sector Awards - Best Healthcare and Pharma Sector Campaign (B5)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

#NursesMidwife4Change - War cry for Dignity of Nurses

JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)

GCI Health India

Berok Zindagi Unstoppable Life

Cipla Limited

PR Pundit Public Relations Pvt. Ltd.

Fitterfly Pre Diabetes campaign

Fitterfly

Sanofi India

Sanofi 100 Insulin Stories

Edelman India Pvt Ltd

Value 360 Communications

Connecting the Unconnected at the time of need XraySetu

Artpark

Sector Awards - Best Consumer Products and Retail Sector Campaign (B6)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Dettol Salutes Building hope in times of fear

Reckitt

Kaizzen

Meeting India's Meaty Needs

FreshToHome

Media Mantra

Empowering little minds with new-age technology

PlayShifu

Six Degrees BCW

IKEA India s first city store in Worli Mumbai

IKEA India

Weber Shandwick

Drishti nahi Drishtikon - A Vision for illuminated roads

Signify

Sector Awards - Best Not-for-Profit and Association Sector Campaign (B7)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Reaching The Unreachable

CARE India

Chase India (AvianWe)

UdyamStree

EdelGive Foundation

First Partners

NursesMidwife4Change - War cry for Dignity of Nurses

JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)

First Partners

Don t Forget Leprosy Voicing A Desperate Plea for Attention amidst Pandemic

Sasakawa-India Leprosy Foundation

GCI Health India

People of Action RotaryResponds

Rotary International

Sector Awards - Best Food and Beverage Campaign (B8)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

McSpicy Fried Chicken Campaign

Hardcastle Restaurants Pvt Ltd

Genesis BCW

Britannia Tiger Krunch Krunch Khao Punch Dikhao

Britannia Industries Limited

Kaizzen

FreshToHome Meeting India s Meaty Needs

FreshToHome

Pizza Hut India

Momo Mia Influencer Launch Campaign

Pizza Hut India

PR Pundit Public Relations Pvt Ltd

It's Kind of Delicious and Wonderful

Glenmorangie

Sector Awards - Best Entertainment and Media Sector Campaign (B9)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

PVR CARES

PVR Ltd.

Kommune Brand Communications

Launch of Beyondlife club NFT Platform

Beyondlife.club

Ruder Finn India

#PoochnaZarooriHai - Criminal Justice Behind Closed Doors

Disney+Hotstar

Value 360 Communications

Creating India's Largest, Fastest Growing Vernacular Audio Influencer Community

Khabri

Weber Shandwick

Housefull Marvel Studios Assembles Fans to the Theatres by Tapping into the Indian Culture

Marvel Studios

Sector Awards - Best Banking and Financial Services Sector Campaign (B10)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

#AbHarDinHuaAasan

Amazon Pay

Edelman India Pvt Ltd

India Protection Quotient 4.0

Max Life Insurance

First Partners

India Fights Back From Deferring to Demanding

Godrej Capital Limited

Post Generation Rent

Adfactors PR Pvt Ltd

ICICI Prudential Life Insurance

Protect & Save

Sector Awards - Best Services Sector Campaign (B11)

Organisation Name

Campaign Title

Client/Consultancy Name

Adfactors PR Pvt Ltd

LEADing towards School EdTech

LEAD

First Partners

India Fights Back From Deferring to Demanding

Home Credit

First Partners

Zolving Cross Border Financial Inclusion

Zolve

MSL India

Delivering India to the World

DHL Express

Value 360 Communications

Becoming the most preferred partner for D2C sellers in India

Shiprocket

Sector Awards - Best Sports Campaign (B12)

Organisation Name

Campaign Title

Client/Consultancy Name

Media Mantra

Got Guts to take the plunge

Jumpin Heights

MPL

Fan Bann Jaaoge

MPL

Billion Cheers Team India Jersey Launch

MSL India

Hum Honge Kamyab - Tokyo Olympic Games 2020

Sony Sports Network

Value 360 Communications

Streaming Global Speaking Local

Rooter

Sector Awards - Best Infrastructure and Real Estate Sector Campaign (B13)

Organisation Name

Campaign Title

Client/Consultancy Name

Columbia Pacific Communities

#ReplyDontReject

Famous Innovations

Godrej Properties Ltd

#GreenPincode

Holcim India Group-ACC & Ambuja Cement

Change The Story

Value 360 Communications

Setting real example of Aapda me Avsar

Curated Living Solutions

Weber Shandwick

Hard Hat Challenge Uplifting women in STEM fields

Vedanta Aluminium

Sector Awards - Best Campaign by a PSU (B14)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

International Day of Girl Child

Delegation of the European Union to India and Bhutan

Concept Public Relations India Limited

Scaling New Heights

Gujarat Mineral Development Corporation Limited

SPECIAL AWARDS

Special Awards - Best Barnd Reputation Campaign of the year (D1)

Organisation Name

Campaign Title

Client/Consultancy Name

Adfactors PR Pvt Ltd

Tata Tea Premium - Desh Ka Kulhad Campaign

Tata Tea Premium

Adfactors PR Pvt Ltd

Presenting Mahindra's world-class SUV XUV700

Mahindra

Ketchum Sampark

Ariel Share the load - Do you see me as equal

Ariel

Schneider Electric

Green Yodha


Weber Shandwick

Rallying men and boys to create a bold and united force against gender based violence

Son Rise - Vibha Bakshi

Special Awards - Best Corporate Reputation Campaign of the year (D2)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Hyundai Celebrates its Silver Jubilee with India s Super 25

Hyundai Motors

First Partners

Waging a War Against Single-Use Plastics

ITC Limited

First Partners

India Fights Back From Deferring to Demanding

Home Credit

MSL India

Pepperfry2.0

Pepperfry

MSL India

#MaricoOfTomorrowToday

Marico

Special Awards - PR Consultancy of the Year - Small (Below 10 Cr) (D3)

Organisation Name

Ideosphere Consulting

ON PURPOSE

Scroll Mantra Pvt. Ltd.

Special Awards - PR Consultancy of the Year - Mid-size (Above INR 10-20 cr) (D4)

Organisation Name

Fuzion PR Pvt. Ltd.

Kaizzen

Ruder Finn India

Special Awards - PR Consultancy of the Year - Large (Above INR 20 cr-50 cr) (D5)

Organisation Name

Hill+Knowlton Strategies India

Media Mantra

SPAG

Special Awards - PR Consultancy of the Year - Giant (INR 50 cr above) (D6)

Organisation Name

Adfactors PR Pvt Ltd

AvianWE

BCW India Group

Edelman India Private Limited

MSL India

Value 360 Communications

If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.

Upcoming events:

Health Comms Awards 2023