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The Fulcrum Awards 2024 shortlist is here

Credit: Fulcrum Awards Finalists 2024

The Fulcrum Awards 2024 unveils the finalists

The Fulcrum Awards 2024 announced its finalists today. The shortlists are arrived at after online and offline evaluation by an esteemed jury of 25 communication professionals.

The awards are conducted by PRomise Foundation and PRmoment India

The awards partnered with a process validator – Grant Thornton Bharat to ensure transparency and smooth process orientation. The jury completed a preliminary evaluation of the 'Technique, Sector, and Special' categories online and also met physically for the jury meeting on July 18th, 2024.

The shortlist is announced for 12 sub-categories in the Technique main category, 14 sub-categories in the sector main category and 2 sub-categories in the Special Awards to recognise firms. The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique main category. The 14 sub-categories under Sector and the Special Award categories will have only one winner each. Lifetime Achievement and Fulcrum Masters of Technique winners will be directly announced at the awards ceremony.

The Fulcrum Awards will take place post the conclusion of PRAXIS 2024 on 21st September at the gala Awards Night at JW Marriott, Pune.

To be part of the awards night and to celebrate excellence in communications, you can book your seat for the awards night at 12,000/-plus GST here. This ticket will be available till Friday 16th, August 2024. All who register for PRAXIS 2024 get access to the awards night at no extra cost.

TECHNIQUE AWARDS

Technique Awards - Best Use of Content (A1)

Organisation Name

Campaign Title

Client/Consultancy Name

Aditya Birla Group

Yeh Duniya Gol Hai

Cognito India

Archetype

Without us, Samsung wouldn’t be Samsung: Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation

Samsung Semiconductor India Research (SSIR)

Archetype

World Backup Day 2024

Western Digital

Godrej Industries Group

Godrej Food Trends Report

Mobile Premier League (MPL)

Saving Game Point

MSL India

Assembling IKEA’s Content Engine

IKEA  India

Value 360 Communications

Humour to Health -#TakingBoldCareofHer

Bold Care

Technique Awards - Best Use of Creativity and Innovation (A2)

Organisation Name

Campaign Title

Client/Consultancy Name

Burson India

Britannia's '1947% More History'

Britannia

Edelman India

Teaching India to #SpeakSign

KFC India

Edelman India

HP India Gaming Landscape Study 2023

HP India

First Partners Communications

Sixth Sense

ITC Limited

Godrej Industries Group

Maroo! Newspaper Se Nahi, Laal HIT Se

Technique Awards - Best Use of Event (A3)

Organisation Name

Campaign Title

Client/Consultancy Name

Burson India

Redefining Pet Care through ITC Nimyle’s Pet Fed Collaboration

ITC Nimyle

Edelman India

Introducing KFC’s first-ever college fest: VIBE by KFC

KFC India

Godrej Industries Group

L'Affaire - All Things Goodness

L'Oréal India

L'Oreal Paris Stand Up – Gateway to Change

CAB Experiences

Tinder India

Let's Talk Gender

PCA (MSL) India

Technique Awards - Best Use of Digital (A4)

Organisation Name

Campaign Title

Client/Consultancy Name

Aditya Birla Group

Change The Game

Brandmovers India

Avian WE

McDonald’s EatQual Colors

McDonald’s India (West & South)

Godrej Industries Group

Aap Rishte Nibhao, Riwaaz Toh Sath Aa Hi Jayenge #CelebratingAcceptance

Value 360 Communications

Humour to Health - #TakeBoldCareOfHer

Bold Care

Weber Shandwick

PVR Heard You

PVR INOX

Technique Awards - Best use of Integrated Communications (A5)

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

Dettol Hygiene Olympiad

Dettol India

First Partners Communications

Sixth Sense

ITC Limited

Nestle India

Project Hilldaari

Burson India

The Coca-Cola Company

Echoes of Passion: Unveiling Coca-Cola’s ICC Sports Chronicles

Tinder India

Let's Talk Consent

PCA (MSL) India

Technique Awards - Best Use of Public Affairs (A6)

Organisation Name

Campaign Title

Client/Consultancy Name

Chase Avian Communications

Indian Leadership Forum Against Trafficking (ILFAT)

Current Global

Kaise Ka Cancer

Tata Trusts

First Partners Communications

Vedanta For India: The Return of Iron Ore Mining in Goa

Vedanta Sesa Goa

GCI Health India

#ImplantWeTrust

Organon

Mobile Premier League (MPL)

Saving Game Point

Technique Awards - Best Management of Crisis (A7)

Organisation Name

Campaign Title

Client/Consultancy Name

Burson India

realme 11 Pro series 5G: A glimmer of light through the gloom

realme

First Partners Communications

Vedanta For India: The Return of Iron Ore Mining in Goa

Vedanta Sesa Goa

First Partners Communications

Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration

Staqu Technologies

Mobile Premier League (MPL)

Saving Game Point

PR Professionals

Brand Management for Rodic Consultants

Rodic

Weber Shandwick

PVR Heard You

PVR INOX

Technique Awards - Best Use of Internal Communications (A8)

Organisation Name

Campaign Title

Client/Consultancy Name

Aditya Birla Group

Driven By Purpose

Ants Digital

Airtel Suraksha

Bharti Airtel

Bharat Serums & vaccines Limited (BSV)

WOMENtoring

Avian WE

First Partners Communications

#IronLadiesIndia – Shattering More Than the Glass Ceiling!

Vedanta Sesa Goa

Hindustan Coca-Cola Beverages

Becoming the Best

Weber Shandwick

Mobile Premier League (MPL)

A Family Affair: Internal Comms Campaign

Technique Awards - Best New Product Launch (A9)

Organisation Name

Campaign Title

Client/Consultancy Name

Archetype

Launching Shakti Cloud - A critical enabler of India's AI mission

Yotta Data Services

Avian WE

ITC Mission Millets

ITC

MSL India

A lap of victory for Aprilia in India

Aprilia

Organic by MSL

Mahindra Vista

Mahindra Lifespaces

PR Pundit Havas Red

Unveiling Aurva: A Symphony of Shiraz Mastery

CHANDON

PR Professionals

The Pathan Of Indian Real Estate

DLF

Ruder Finn

Redmi Note series Launch

Xiaomi India

Technique Awards - Best Use of Media Relations (A10)

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

Strengthening Maruti Suzuki's SUV Story

Maruti Suzuki

First Partners Communications

Seeking God in the Jungle

Hyundai Motor India

GCI Health India

#BeyondThePill

Lupin

Mobile Premier League (MPL)

Saving Game Point

MSL India

A New Era Begins

LALIGA

Sony LIV

Building a New India

Avian WE

Technique Awards - Best Use of Community Outreach (A11)

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

Dettol Hygiene Olympiad

Dettol India

Avian WE

Bisleri International – Bottles for Change

Bisleri International

Current Global

Kaise Ka Cancer

Tata Trusts

GCI Health India

#Tuffies

Cipla

&TV

UP Road Safety

Burson India

Technique Awards - Best Regional Campaign (A12)

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

Poshan Right toh Future Bright

PepsiCo India

First Partners Communications

Vedanta For India: The Return of Iron Ore Mining in Goa

Vedanta Sesa Goa

Godrej Industries Group

Kisan Fashion – Showcasing the evolving landscape of men's grooming in rural areas

Godrej Industries Group

Resurrecting the “Combine” aura by Godrej Agrovet Limited

The PRactice

SmarterTech for SuperFoods - Lenovo Work for Humankind Campaign

Lenovo India

SECTOR AWARDS

Sector Awards - Best Hospitality and Travel Sector Campaign (B1)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners Communications

Bukhara, world’s most famous Indian restaurant, turns 45!

ITC’s Hotel Group

Kaizzen

The Great Indian Luxury destination - Deltin

Deltin

MSL India

Creating Inviting Moments to Come And Say G'Day

Tourism Australia

MSL India

Choose Your Changi Adventure

Changi Airport Group

Value 360 Communications

Looking Beyond Maldives

Ease My Trip

Sector Awards-Best Automobile Sector Campaign (B2)

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

Castrol CRB TURBOMAX Pragati Ki Paathshaala

Castrol India

Avian WE

Strengthening Maruti Suzuki SUV Story

Maruti Suzuki

First Partners Communications

Seeking God in the Jungle

Hyundai Motor India

RF Thunder

End Ice Age

Ola Electric

Ruder Finn

Making India EV Ready

MG Motor India

Sector Awards - Best Luxury Campaign (B3)

Organisation Name

Campaign Title

Client/Consultancy Name

PR Pundit Havas Red

Alchemy - Kaleidoscope of Time

Chivas Regal

PR Pundit Havas Red

Estée Lauder x Sabyasachi Limited Edition Collection

Estee Lauder

Sector Awards - Best Technology and Telecom Sector Campaign (B4)

Organisation Name

Campaign Title

Client/Consultancy Name

Archetype

Without us, Samsung wouldn’t be Samsung - Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation

Samsung Semiconductor India Research (SSIR)

Avian WE

Deloitte India: Technology, Media & Entertainment and Telecommunications Predictions Report India Chapter 2023

Deloitte India

Burson India

Tech-Ed

SAP India

Edelman India

HP India Chromebook launch campaign

HP India

Mobile Premier League (MPL)

Saving Game Point

Mobile Premier League (MPL)

Gamers for Dementia Awareness

Value 360 Communications

Empowering Every Retailer: ONDC’s Journey to Transform Indian E-commerce

ONDC

Sector Awards - Best Healthcare and Pharma Sector Campaign (B5)

Organisation Name

Campaign Title

Client/Consultancy Name

GCI Health India

#Tuffies

Cipla

GCI Health India

#BerokZindagi

Cipla

GCI Health India

#ImplantWeTrust

Organon

Roche Diagnostics India

Raho DIL Se Fit

Medisage

Value 360 Communications

Humour to Health - #TakeBoldCareofHer

Bold Care

Weber Shandwick

Saving Lives: Word-of-Mouth Brings Vital Infant Care

Motherhood Women’s & Childcare Hospital

Sector Awards - Best Consumer Products and Retail Sector Campaign (B6)

Organisation Name

Campaign Title

Client/Consultancy Name

Aditya Birla Group- Birla Opus Paints

Emergence of a Challenger Brand

Adfactors PR

Avian WE

Lego Small Hand Big Dreams

The Lego Group

Avian WE

Bisleri Limited Edition Bottles

Bisleri International

Avian WE

ITC Mission Millets

ITC

Edelman India

#ItStartsWithYourName

TATA Starbucks

First Partners Communications

Sixth Sense

ITC Limited

Value 360 Communications

#TakeBoldCareofHer - From Humour to Health

Bold Care

Sector Awards - Best Not-for-Profit and Association Sector Campaign (B7)

Organisation Name

Campaign Title

Client/Consultancy Name

Chase Avian Communications

Indian Leadership Forum Against Trafficking (ILFAT)

Current Global

Kaise Ka Cancer

Tata Trusts

Edelman India

Teaching India to #SpeakSign

KFC India

PR Professionals

First female overhead crane operator at Jindal Stainless

Jindal Stainless

Value 360 Communications

Charkha to Chips

India Electronic and Semiconductor Association (IESA)

Sector Awards - Best Food and Beverage Campaign (B8)

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

Bisleri International – Bottles for Change

Bisleri International

Avian WE

ITC Mission Millets

ITC

Avian WE

McDonald’s EatQual Colors

McDonald’s India (West & South)

Burson India

Britannia's '1947% More History'

Britannia

Godrej Industries Group

Mainstreaming Millets & Millet-Based Ready-To-Cook Products

Sector Awards - Best Entertainment and Media Sector Campaign (B9)

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

Beyond Films, Beyond Boundaries

PVR INOX

Burson India

BMS Puts India on the International Live Events Map

Book My Show

RF Thunder 

John Wick: Chapter 4 – Lionsgate has got G.A.M.E aka Greatest Action Movie Ever

Lionsgate India

MSL India

Chandrayaan 3 #CountdownToHistory

National Geographic India

Weber Shandwick

PVR Heard You

PVR INOX

Sector Awards - Best Banking and Financial Services Sector Campaign (B10)

Organisation Name

Campaign Title

Client/Consultancy Name

Aditya Birla Capital

ONE ABC, ONE P&L Communication for all stakeholders – investors, employees, media, and business partners

Adfactors PR

First Partners Communications

Mission India 2047: Har Jazbe Ke Liye

Clix Capital

Godrej Industries Group

Beyond Lending

Max Life Insurance

The Bharosa Blueprint

Edelman India

PhonePe

Equity Investing for Everyone, Everywhere!

Sector Awards - Best Services Sector Campaign (B11)

Organisation Name

Campaign Title

Client/Consultancy Name

Ants Digital

#BestJobEver

Concentrix

Burson India

Delivering Excellence: Zomato's Journey of Resilience and Adaptability

Zomato

First Partners Communications

Bukhara, world’s most famous Indian restaurant, turns 45!

ITC’s Hotel Group

PRHUB

ODN's Rise as a Pioneer in Shop Now Content

ODN (Open Doors Now)

Sector Awards - Best Sports Campaign (B12)

Organisation Name

Campaign Title

Client/Consultancy Name

PRHUB

INBL's Impact on Indian Basketball Culture

Indian National Basketball League (INBL)

MSL India

A New Era Begins

LALIGA

Sector Awards - Best Infrastructure and Real Estate Sector Campaign  (B13)

Organisation Name

Campaign Title

Client/Consultancy Name

Burson India

#TakingIndiaPlaces

Alstom

First Partners Communications

#IronLadiesIndia – Shattering More Than the Glass Ceiling!

Vedanta Sesa Goa

First Partners Communications

Vedanta For India: The Return of Iron Ore Mining in Goa

Vedanta Sesa Goa

Godrej Industries Group

Godrej Properties: Leveraging Quantum Growth through PR

PR Professionals

The Pathan of Indian Real Estate

DLF

PR Professionals

Signature Global from affordable housing to luxury housing

Signature Global

Sector Awards - Best Campaign by a PSU (B14)

Organisation Name

Campaign Title

Client/Consultancy Name

PR Professionals

Redevelopment of Gomti Nagar Railway Station

Rail & Land Development Authority (RLDA)

ss

SPECIAL AWARDS

Special Awards - Best Brand Reputation Campaign of the year (D1)

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

PepsiCo Lay’s Biochar project

PepsiCo India

First Partners Communications

Sixth Sense

ITC Limited

First Partners Communications

Vedanta For India: The Return of Iron Ore Mining in Goa

Vedanta Sesa Goa

Mobile Premier League (MPL)

Saving Game Point

Mobile Premier League (MPL)

Gamers for Dementia Awareness

Special Awards - Best Corporate Reputation Campaign of the year (D2)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners Communications

Sixth Sense

ITC Limited

First Partners Communications

#IronLadiesIndia – Shattering More Than the Glass Ceiling!

Vedanta Sesa Goa

First Partners Communications

Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration

Staqu Technologies

Mobile Premier League (MPL)

MPL: How communications led the charge in the battle for survival

Mobile Premier League (MPL)

Saving Game Point

Weber Shandwick

PVR Heard You

PVR INOX

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