PR News 2 minute read
Sandeep ‘Sunny’ Narang led Anglian Omega Network today announced picking up a 26% stake in Young Monk Communications (YMC), a public relations consultancy firm. YMC was set up last year with an aim to offer new age communication solutions for both internal and external publics for corporate and individual brand building. Young Monk is headquartered in New Delhi with a network office in San Francisco. The firm soon plans to open branch offices in Mumbai and Bangalore to expand its base and the investment would help the firm to ramp up its operations in these markets.
Apart from managing the communication mandate for Anglian Omega Group’s interest in football and Olympic Sports, YMC has already been awarded the public relations consultancy mandate for Tech Mahindra Foundation, National School of Drama, Hero Indian Open, Grand Slam Sports - the representatives of Chelsea Football Club, among others.
The Anglian Omega Network is a global coalition of professionally-managed and family-owned businesses, collaborative ventures, partnerships, and seeded companies. The Network has investments in multiple sectors including Steel, Art and Lifestyle, Commodities and Manufacturing, Financial Services, Hospitality, Real Estate, Retail and Merchandising among others. The group also owns substantial stake in Shillong Lajong - a well known football club from North-East India which plays in the I-League; and FC Vestsjælland, a top Danish club. The group also helps and supports athletes with a vision to empower them to do well at the Olympics through its venture Anglian Medal Hunt Company.
Said Sandeep Narang, “The PR industry in India is undergoing a phase of rapid growth and is steadily maturing. We felt that there is definite merit and scope in supporting a new-age firm that understands the dynamic requirements in a complex fast evolving scenario, where besides mainstream print and TV broadcasting, digital and social media has acquired great importance. New skills and coalitions are required across many verticals to continuously monitor and build brands - individual or organisations, events or non profits, political or issue based social campaigns. We hope to be an honest, nimble-footed and agile outfit that stands out from the clutter and offers meaningful communication solutions to its clients.”
In addition to its global investments, Anglian Omega has been building a number of joint ventures and partnerships both with Indian businesses as well as foreign multinationals that help achieve common business and socially responsible objectives.