Weber Shandwick will be handling the digital mandate for the entire Vedanta group . This includes the verticals in areas such as steel, zinc, oil and gas, power, iron ore and aluminium.

Commenting on the development, Roma Balwani, director, communications and brand at Vedanta Limited told PRmoment India, "We are pleased to have Weber Shandwick’s digital team on board to lead the digital strategy for Vedanta Group. It’s important to be aligned with the group’s brand strategy and harmonise it across group companies as we step up our stakeholder engagement. Vedanta contributes significantly to nation building as a natural resources company, and the potential of natural resources to impact the growth of the economy and engage communities online will certainly be enhanced by a robust digital strategy."

Karan Bhandari, EVP- integrated media strategy, Weber Shandwick India said, "Client experience is central to our value based community model and this win is a true testament to that approach. Our analytics and strategic understanding of the audiences will allow us to build vibrant and engaged communities online. Through campaigns like Desh Ki Zarooraton ke liye, we are looking forward to applying a new lens to Vedanta and its businesses."

Vedanta is one of the world’s leading oil, gas and metals company with significant operations in oil and gas, zinc-lead-silver, aluminium, copper and iron ore across India, South Africa, Namibia & Australia.