A recent study released by Zeno Group shows the top media trends for the Indian market for quarter 2, 2025.
These include how Gen Z get their news, the impact of influencers on traditional journalism and a look at what a digital newsroom in India could look like. Let's scroll through the main takeaways from the report.
First up: Unprecedented news cycles, dictating the need for real-time adoption by PR professionals
As Gen Z gets their content from screens, there are blurring lines between Journalists, Creators and Influencers
As a result, 'Creators, Screens & Scrolls' are Redefining News.
With generative AI easily available to the public at the tap of a finger, fake news and rumours are on the rise.
And the Newsroom is getting a digital makeover.
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