Sangita D Gopinath, director, growth and business initiatives, PR Pundit Havas Red says, "Personalised health has taken centre stage — with a growing focus on micronutrient deficiencies, gut health, and hormonal balance. Data, AI, and advanced diagnostics are reshaping how we understand and manage our well-being.

At the heart of this shift is the empowered woman — often the Chief Medical Officer of her family — whose voice in healthcare decisions is finally being heard. Women are no longer just caregivers; they’re becoming active health seekers, asking the right questions and demanding answers across mental wellness, perimenopause, and beyond. They want honesty, not euphemisms — and brands need to respond with clarity, empathy, and intelligence.

Authenticity is everything. With an overload of health content online, people are getting smarter about what — and who — they trust. Flashy claims, miracle cures, and quick fixes are being called out. What people want are real stories, relatable experiences, and advice grounded in truth. Trust won’t be built on ads — it will be earned through transparency, consistency, and honest conversations."

Hemali Bhutani, managing director, GCI Health India, a Burson Company, shares her insights on health and wellness. According to Burson’s report, 59% of youth trust health technology companies for sources of health-related information, with 64% of Indian Gen Zs using health and fitness apps. 

Burson’s report further reveals that sixty-six per cent of Indian Gen Z prioritise in-person visits and highly value connections with healthcare providers. 77% of youth highly trust doctors and consider them as credible sources of health-related information. This underscores the importance of integrating human empathy into healthcare communication certainly to yield better outcomes."

To apply for the PRmoment Health and Wellness Comms Awards 2025, register here. Early Bird Rate till May 26th.